Wilson, Arkansas is situated in the heart of the Mississippi Delta as one of the South's most historically important agricultural centers. Wilson needed a refreshed digital experience to draw visitors in to experience the town's distinct culture.
Designsensory redesigned the site to showcase Wilson's dedication to innovation, while honoring its rich landscape and history. The new website highlights some of Wilson's tourism offerings, from The Wilson Cafe to White's Mercantile and more. The site's modern design and immersive imagery help bring Delta history to the 21st century.
The website also features a unique interactive map that showcases Wilson in relation to the Delta region. With a rich musical heritage, the Delta region has an undeniable importance to the American South. We wanted to highlight the region and its history by creating a customized map for the WilsonArkansas.com home page. The map showcases different museums, parks, towns and music attractions in the Delta.
As we considered the importance of the region and its strong sense of community, we wanted the new website to showcase the storied history of Wilson's locals—past and present. To achieve this, we embedded video vignettes throughout the site to help tell the story of the Wilson community. We chose to highlight locals throughout the site to emphasize what makes Wilson so unique: the people.
Before Designsensory, Wilson's website hadn't seen a top search engine ranking for any branded keywords. Our team needed to change that. Pairing compelling content with drastic improvements to SEO, the relaunched Wilson website drove tens of thousands of new visitors and ranked at the top for all branded keywords.