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Bush’s Beans

Helping Bush’s Beans Stay Iconic While Embracing the Digital Future
Since 2022, Designsensory has "bean" partnering with Bush’s Beans to provide technical expertise and creative innovation, ensuring this iconic brand remains at the forefront of the CPG industry. From content support and web management to product photography and SEO strategy, we’ve built a relationship that highlights the brand’s heritage while embracing modern digital solutions.
Bush’s Beans
PROJECTS
    Project
    2025

    Sitecore Upgrade for Bush's Beans

    Enhanced performance and streamlined code in Sitecore 10.4
    Designsensory upgraded Bush Brothers’ five websites from Sitecore 10.0.0 to 10.4, a complex migration involving a meticulous code review performed primarily by our Sitecore Certified developer. This “behind the scenes” effort updated and migrated nearly all existing services, removed unnecessary third-party functions, and streamlined code for enhanced performance. Key updates included migrating Unicorn serialization, updating React/Node, Sitecore Experience Editor’s Server Side Rendering, and .NET core 3.1 to 8.0. We also rewrote the Elastic Search system.
    Visit Website
    Laptop showing Bush's Beans website on Sitecore 10.4.
    Screenshots of Bush's Beans websites.
    Diagram of sitecore upgrade work for Bush's Beans.
    Future-Proofing a Beloved CPG Brand’s Digital Ecosystem

    All changes, except the initial serialization shift, were implemented outside of production to minimize risk, followed by thorough QA and client approval. Essentially, we rebuilt their digital engine for future growth without disrupting live operations, resulting in a robust, modern Sitecore platform.

    Bush's Beans was upgrade from React 16 to React 18.
    Bush's Bluey Baked Beans.
    +2
    React Versions
    400+
    React Files Upgraded
    +50%
    Page Size Reduction
    Project
    2024

    Digital Ecosystem Support

    Building a Better Experience Than There’s Ever Bean
    We partnered with Bush’s to elevate their digital ecosystem, supporting their main site and Shopify platform with technical and ADA updates, SEO, and analytics. From consulting and product photography to milestone campaigns like Peyton Canning, we ensured seamless alignment and kept millions of fans connected to “That Beautiful Bean Co.” with innovation and heart.
    Visit Website
    Mobile screenshot of the Bush's beans food service website.
    +3M
    Website users in 2024
    +368%
    Increase in EComm Traffic
    1.5M
    Recipe Views
    Man and woman relaxing outside with Bush's beans merch.
    Integrated Support & Strategy
    • Vendor Selection & Consultation: Guided Bush’s team through the web vendor selection process, providing expert advice to ensure alignment with their technical and marketing goals.
    • Technical Management: Delivered ongoing support for BushBeans.com and shop.bushbeans.com, managing complex updates in their SiteCore CMS and ensuring seamless functionality.
    • ADA Accessibility: Seamlessly followed brand guidelines while redesigning specific items across both websites to meet color contrast requirements and WCAG 2 AA standards.
    • SEO & Analytics: Conducted SEO audits and provided analytics reporting to optimize site performance and enhance search visibility.
    • Special Campaign Support: Collaborated on milestone campaigns, including Peyton Canning and the 30th Anniversary of Roll That Beautiful Bean Footage™, ensuring the digital ecosystem reflected these high-profile efforts.
    • Integrated Strategy: Worked alongside Bush’s IAT to align digital initiatives with broader brand goals, creating a cohesive and effective online presence.
    Mobile and desktop screenshots of Bush's Beans shop.
    That beautiful bean co.
    Yellow hose and blue crocs on grass. The crocs have bean jibbitz on them.
    Mobile screenshot of an interactive game created for Bush's Beans.
    Collage of screenshots of the Bush's Beans food service website.