The whole is greater than the parts. The parts are pretty sweet too.
Meet our Collective: PopFizz. Good Gravity Entertainment. DS Intelligence. They are a group of independent companies for production, entertainment, and intelligence.
A Production Company you'll actually want to work with.
PRODUCTION, CONTENT & TALENT
PopFizz is a content and talent engine. We pull together talent in front of and behind the camera to tell the most impactful story, whether the work needs to feed social channels, earn attention, generate clicks, or fill theaters. AI workflows engineer efficiency into the process, so our time and energy go to the intrinsically human things.
The technical firepower of a commercial film house and the agility of an in-house content shop. Clients include Food Network Kitchen, Discovery, Ford, and State Farm.
Entertainment That Pulls You In.
Original Formats, Unscripted & Branded Entertainment
Good Gravity creates cultural moments that brands can participate in, from tentpole unscripted programming on global linear and streaming networks to short and mid-form creator-led series and branded entertainment. We also bring story ideas to creators and creators to brands.
Represented by The Gersh Agency and partnering directly with Netflix, Hallmark+, Warner Bros. Discovery, ITV America, Tastemade, and Magnolia.
FIND THE EMOTIONAL SWEET SPOT.
AUDIENCE RESEARCH, BEHAVIORAL SCIENCE & PREDICTIVE TESTING
Designsensory Intelligence obsesses over audiences, trends, and behaviors so messages, marketing, and products resonate. We mine identity markers and test stimulus across a range of people to find the Emotional Sweet Spot that drives short- and long-term outcomes. AI-based predictive platforms and physiological testing then measure how strong and repeatable the response is.
The empirical backbone of the Collective, grounding campaigns, digital platforms, and brand launches in verifiable human data.
