Greater Memphis Chamber
Elevating Economic Development With Energetic New Branding
The Greater Memphis Chamber asked us to help build an elevated economic development profile to define and distinguish Memphis and convert interest into economic action. They needed us to develop new branding to reposition the city, raise awareness for the growing business hub and use it across an integrated marketing campaign.
PROJECTS
Project
2022
Memphis Moves Campaign
Showcasing the Momentum of a Modern Memphis
To elevate Memphis’s national profile, we developed the Memphis Moves campaign, emphasizing the city’s energy, growth, and unmatched combination of heritage and innovation. Through rigorous audits, research, and collaboration with the Chamber, we created a refreshed brand narrative and visuals that positioned Memphis as a vibrant business and cultural epicenter. Our creative highlighted the city’s thriving infrastructure and diverse talent.
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Blending History With Progress
The campaign updated brand guidelines, incorporating DEI and ESG values to resonate with modern audiences. By integrating digital innovation such as AR/VR and leveraging mediums like animation and events, Memphis Moves became a multifaceted, forward-looking initiative that inspired action and investment.
Bronze Citation of Excellence Addy Winner
2022
Project
2020
Memphis Moves Website
An Intuitive, Vibrant Digital Makeover
We built and launched a mobile-first website first to raise awareness, rally stakeholders and allow us to capture leads and prospects early. The intuitive new microsite highlights Memphis brands, businesses, partnerships and initiatives, featuring branding and designs unified with the print and social assets.
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+31.5%
Increase in New Users
+16.7%
Increase in Total Sessions
+40%
Increase in Direct Traffic
Silver Addy Winner
2022