Westbrae Natural
Rooted in Tradition, Reimagined for the Modern Table
Since pioneering the natural foods movement in the 1970s, Westbrae Natural® has provided wholesome, organic canned beans and plant-based staples that make vegetarian living accessible and delicious. To align its iconic history with the expectations of today’s eco-conscious consumers, Westbrae partnered with Designsensory for a complete digital transformation and brand refresh—bringing their commitment to sustainability, health, and flavor into the spotlight.
PROJECTS
Project
2026
Website Design & Development
Cultivating a Seamless Digital Experience for Plant-Based Eating
Westbrae needed a web platform that felt as fresh and approachable as its products. We designed and developed a custom, responsive website that simplifies product discovery, elevates brand storytelling, and connects consumers with Westbrae’s sustainability mission: “Help change the world. Eat more beans.”
The new site features intuitive product navigation, interactive 3D visuals, detailed nutritional highlights, and recipe inspiration to encourage consumers to swap animal protein for plant-based nutrition. Built with streamlined search functionality and a mobile-first architecture, the platform offers a smooth, engaging journey from browsing to dinner table preparation.
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Bringing Products to Life with Interactive 3D
To create a memorable digital experience, we leveraged Spline to design and integrate real-time, interactive 3D cans throughout the site. Rather than relying on static packaging imagery, site visitors can rotate, explore, and interact with Westbrae’s full product line in a fluid, tactile 3D space.
This interactive feature allows consumers to inspect product labels, check nutritional details, and view packaging from every angle. By seamlessly embedding lightweight 3D assets directly into the web platform, we created a playful, modern brand touchpoint that elevates product storytelling without sacrificing page load speeds or mobile performance.
