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See Rock City

We built upon a legacy of enchantment and wonder for this age-old brand favorite outside Chattanooga.
For generations, Rock City has enchanted visitors with its breathtaking views and timeless charm. Designsensory has partnered with Rock City to make sure that this beloved destination continues to capture imaginations while driving attendance, deepening connections, and elevating its brand presence across all seasons.
See Rock City
PROJECTS
    Project
    2025

    Website Redesign

    Bringing the Magic of Rock City to Every Mobile Moment
    With 75% of visitors browsing on mobile devices, Rock City’s website needed to deliver a seamless, user-friendly experience. It had to balance functionality with the magic of it all, capturing the real experience while streamlining the visitor journey from exploration to ticket purchase.
    Visit Website
    +1M
    New users to Rock City website
    16%
    Increase in engagement rate
    $3.5M
    Total revenue through website

    Mobile-First Design: Built a fully optimized site with simplified navigation, making it easy for users to explore seasonal offerings, events, and ticketing on any device.

    Dynamic Visuals: Developed flexible templates to spotlight seasonal events with stunning imagery and video, ensuring a captivating online presence.

    Seamless Ticketing Integration: Incorporated a new third-party ticketing system to create a frictionless path to purchase, aligning with visitor needs.

    Project

    Seasonal Campaign Productions

    Keeping the Magic Alive for a Timeless Rock City Experience
    To sustain the Rock City legacy, we needed to improve its storytelling and meet audiences where they are today—balancing its rich history with a fresh look at the gardens. Using new photography, we immersed users into the charm and curiosity of pathways, caves, sprawling views and unique activities within the Rock City experience.

    We sparked strong engagement through OTT spots, vibrant billboards, programmatic display ads, and nostalgic print placements in USA Today, creating a cohesive and far-reaching presence.

    Our seasonal content shoots allowed us to capture the unique differentiators among Rock City’s offerings, from fall foliage to Enchanted Garden of Lights.

    30%
    Increase in total ticket sales for October 2024
    16M
    Impressions from paid media campaigns
    98.73%
    Video completion rate, well above industry benchmark