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The Dalmore

A renowned single malt Scotch whisky — bold, exquisitely cask-curated, and steeped in over 750 years of royal heritage.
Designsensory partnered with The Dalmore to bring that prestige to new audiences across key U.S. markets. The result was a campaign that didn't just reach the right people — it moved them.
The Dalmore
PROJECTS
    Project
    2026

    Lunar New Year Campaign

    Prestige, Precisely Delivered.
    The Dalmore — which has carried it’s 12-point Royal Stag insignia since 1867 — is a symbol of peerless quality bestowed upon Clan Mackenzie by a Scottish king. Our goal was to carry that legacy into the Year of the Fire Horse, connecting a centuries-old distillery with one of the most culturally resonant moments in the Chinese calendar as part of an effort to reach new audiences through limited edition releases.
    100%
    Increase in revenue, year over year
    200%
    Lift in total purchases, year over year
    10%
    Lift in target market sales at the point of retail
    A Culturally Resonate Media Strategy

    The campaign aimed to reach affluent Asian American consumers, and that required more than broad demographic targeting — it demanded cultural fluency, geographic precision, and a deep understanding of where and how luxury purchasing decisions are made. Designsensory built a media strategy from the ground up, identifying high-value zip codes, key markets, and channels to drive meaningful lift in both ecommerce conversions and in-store foot traffic.

    Influence Rooted in Culture

    To amplify the campaign’s cultural authenticity, Designsensory partnered with H Woo — a self-taught Korean-American chef and food content creator based in Los Angeles. H Woo brought genuine cultural voice and an engaged audience to the campaign, extending The Dalmore’s reach into the food and lifestyle communities that index strongly among the target consumer.