Gatlinburg CVB

Using Gatlinburg’s rich audience data, we launched the “Mountains Are Calling” campaign, a multi-channel initiative that brought the beauty of east Tennessee to life. From print and TV ads to social and digital spots, the campaign connected with travelers across the U.S., inspiring them to rediscover the magic of Gatlinburg. Our commitment to continuous improvement drives the campaign’s evolution each year. By optimizing media placements and updating creative, we amplify Gatlinburg’s story while leveraging accolades from top media outlets to reinforce its position as a premier destination.

Recognizing the power of influencers in travel decision-making, Gatlinburg CVB tapped us to develop an annual influencer campaign. Each year, we host a curated mix of micro, mid, and macro influencers—highlighting the town’s unique attractions and seasonal adventures to generate buzz and authentic content.