With their contributions, Tennessee Fund members play a key role in the athletic department’s pursuit of comprehensive excellence. The Tennessee Fund uses its website platform, tennesseefund.org, to provide important information about UT Athletics, recruit new members and showcase the exciting projects that current donations are supporting. It serves as inspiration to new members and as a source of gratification for current members.
Through functions including season ticket sales, parking support and seating selection, the new Tennessee Fund site provides enhanced opportunities for fans and the community-at-large to show support and commitment. Design elements integrate with University of Tennessee iconography, simultaneously elevating the engagement experience and connecting with prospective members and encouraging donations to the Fund.
The goal for the launch of the Tennessee Fund website was to create a core resource that would elevate overall engagement for the organization.
We had to understand what inspires donors and fans to give
In order to be relevant, the site must not only be a resource for potential donors, but also showcase the impact donors make on UT athletics
A simple, easy to navigate site
For 26 years, the Tennessee Fund has helped support UT student-athletes and athletic programs, thanks to the passion and loyal support of generous members. As fans ourselves, Designsensory is proud to partner with the Tennessee Fund in connecting with the volunteer community.
Keeping tabs on membership numbers, donations and involvement is the lifeline that supports student-athletes and Tennesseee's athletic programs.
12,000+ active Tennessee Fund members
100% self-funded without financial support from tax or tuition derived dollars
80,000+ website visitors annually