In our first commercial for STEM Scouts, we wanted to convey the idea of science and technology as fun. It was important that we tell the story, both visually and verbally, in a way that captured the innate curiosity and excitement kids have for how things work, for building, doing, exploring—and making a mess. In short, we needed to think like 10-year-olds.
Armed with a script that showed a family’s lazy Saturday morning going endearingly off-kilter, we worked with our rich media partner, PopFizz, to translate the story by allowing kids’ imaginations to run wild, building a Rube Goldberg contraption with household gadgets and, of course, a bellows.
Adding footage of STEM Scouts doing hands-on experiments in labs and on field trips brings the story home. We followed up with a behind-the-scenes video to show how it was all done.