The campaign used both rich and traditional media to help PetSafe take on the competition and continue leading the industry in innovative pet products.
With so much going on in the PetSafe universe, it was important to capture the reliability, innovation—and fun—of the PetSafe family of products and maintain the integrity of the brand across all products and businesses. As part of the national campaign, we redeveloped the main website, created microsites and print pieces and produced two commercials, currently airing on Scripps Networks and other cable networks.
The 30-second TV spots feature two of PetSafe’s main products, a filtered watering fountain and a wireless fence, and lead consumers to dedicated landing pages with original branded content.
We’ve also had the pleasure of helping PetSafe give back to the big national community of dog lovers through its Bark for Your Park contest. We developed a visual identity for the annual contest and a corresponding microsite to educate as well as to facilitate voting.
The integrated campaign reached across all channels and covered all aspects of the process, from scriptwriting to videography, and from design to web development.
PetSafe develops electronic pet training, fencing, doors and pet care products for safe pets and happy owners.