With a successful brand identity refresh behind us, Designsensory and Mullican Flooring launched the “Real Dog, Real Wood” advertising and social media campaign. The new project focused on educating consumers about the benefits of buying real hardwood floors and highlighted the company’s exclusive manufacturing process.
Through the playful imagery of a family holding a toy dog, our team assisted Mullican Flooring in emphasizing that there is no substitute for the real thing. Centering on the phrase, “When only real hardwood will do, choose Mullican,” Designsensory and our production partner, PopFizz, completed a series of photo and video shoots to promote in trade publications, on air and through social media platforms.
Mullican first teased the “Real Dog, Real Wood” concept with an ad piece that we designed several months before the official launch. With a host of positive comments surrounding the idea, the company chose to build a full marketing campaign around it. Designsensory continues to support Mullican Flooring in its efforts to further engage with shoppers about the advantages of buying its sustainable products through the continued “Real” messaging.