As a charter member of the National Wood Flooring Association’s Responsible Procurement Program, and a carrier of the “verified sustainable” seal of the Appalachian Hardwood Manufacturers Incorporation on all of its products, Mullican Flooring’s brand is newsworthy. The company came to Designsensory for help in sharing new product lines, media campaigns, corporate milestones and more.
Our public relations team began by developing a dedicated media list for outreach to national hardwood flooring trade publications and, through personalized pitches, Designsensory has built invaluable media connections for the brand. These relationships have allowed Mullican Flooring to be featured in a growing list of industry-specific stories.
Alongside our designers, the PR team created a detailed press kit for Mullican Flooring to showcase at annual conferences and retreats. The kit included a company timeline, fact sheet, complete breakdown of each stunning collection and several historical photos to highlight the impact they’ve made on Appalachia—and the nation.
To share innovative new product launches, charitable events, corporate updates and partnerships, our PR team developed dozens of news releases for Mullican Flooring, earning tens of thousands of unique views.