Mullican Flooring Campaigns and Product Launches
Mullican Flooring

From forest floor to finished product.


Offering more than 1,500 products sold through a network of 40 distributors and 5,000 retail stores across the United States and Canada, Mullican Flooring is always looking for new ways to wow its customer base. We’ve worked on a number of new campaigns and product launches throughout our time as partners, and we’re only scratching the surface.

One of our early collaborations with Mullican started with a simple print advertisement for its Wexford collection, one of the premier hardwood flooring lines produced. As the product line grew in popularity, we worked with Mullican Flooring to launch the Wexford Kiln-Aged collection in early 2019. Wexford Kiln-Aged uses a heat-treating technique to produce a unique color variation and uncover the natural grain patterns of the wood. Our creative team developed a logo and brand guide for the launch of the rich, timeless flooring addition. We integrated the new line into the designs of our existing press kit and debuted at The International Surface Event (TISE).  

Our team worked closely with Mullican Flooring as they introduced AXISCOR Performance Flooring—an independent brand and business unit to develop innovative products outside of the traditional hardwood market—to its product offerings. The AXISCOR collections are based around a Stone Polymer Composite Core

Construction. With three collections of authentic and naturally-inspired looks and a new director to oversee the process, Mullican looked to Designsensory for help spreading the word. Our talented team of designers created a press kit, alongside two dedicated news releases, to unveil the new waterproof, pet friendly and durable collections at TISE.

To better identify the more than 30 popular wood flooring collections at Mullican Flooring, our team designed product corner labels showcasing the new brand identity. Designsensory is proud to see our beloved Mullican Flooring creations both online and on the shelves.

Let’s achieve great things together.

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