The McMinnville-Warren County Chamber of Commerce and Designsensory partnered to create a brand for the city’s new tourism efforts. Home to more than 300 nurseries, the identity showcases McMinnville’s designation as the Nursery Capital of the World, a cultural melting pot and a place where adventure is closer than you think.
Following the detailed process of conceptualization and mood boarding, our talented design team created a logo that truly emphasizes the city’s beauty, centralized location, cultural variations and natural history. The image, a hand-drawn dogwood bloom laid over a compass, pairs perfectly with the tagline “Where Life’s in Full Bloom.” Designsensory wanted a phrase that encouraged economic growth and sparked excitement and pride among its current and potential residents.Colors and secondary brand elements speak both to the water activities and the eastern influences found in the city.
Easily recognized and true to the story of McMinnville, the new brand covers letterhead, t-shirts, coffee mugs, downtown flags and more. The new look and feel captures the momentum of the area and will continue to connect visitors with the community’s history and sense of adventure.
Designsensory and the McMinnville-Warren County Chamber of Commerce will continue to spread the word (and new identity) of McMinnville through promotional campaigns and events.