It’s no secret that the Gatlinburg SkyLift Park offers stunning views and unforgettable experiences in East Tennessee, and tens of thousands come for the adventure each year. Focused on reaching those visitors in the Sevierville and Pigeon Forge areas when they are already there, Designsensory planned and placed traditional media for the park—in preparation for the grand opening of its new SkyBridge attraction.
Beginning in May 2019, (the month that the record-setting SkyBridge officially opened to the public) our team placed out of home media for Gatlinburg SkyLift Park. The boards, with a weekly impression estimate of 650,928, can be seen throughout the heart of the Sevier County tourist route.
From buffets to breweries, indoor placements for Gatlinburg SkyLift Park totaled 19 East Tennessee locations, and an outfield banner placed at the Tennessee Smokies stadium was viewed by more than 300,000 visitors this season.
Guided by our brilliant team of designers, Designsensory updated creative across all Gatlinburg SkyLift Park placements and print advertisements, reaching travelers during peak seasons with a feeling of warmth, heritage and nostalgia. The Gatlinburg SkyLift Park has provided people with more than half a century of memories, and we look forward to creating many more of our own throughout this partnership.