With Knoxville’s zoo expanding its exhibits and overall experience, they knew it was time to start working on environmental signage in and around the park. Asian Trek, which includes tigers, cranes and red pandas, needed some wildly fun advertising— which included pole banners wayfinding for visitors.
Additional pole banners included those for both the Grasslands Africa exhibit and the Zoo’s entrance—who doesn’t love a good introduction? For the new Langur Landing and Gibbon Trails habitat, we created treehouse banners.
And lastly, for the Keeper Chats—sessions where visitors can interact with zoo keepers and the amazing animal ambassadors they help protect and care for—we designed informational floor banners. Location and time allocations help guests plan ahead for their visit. We’re happy to have contributed successful wayfinding for a zoo that does much more than your average bear.