A place for community.
As with any campaign, Randy and Jenny knew we needed a website to help drive engagement. We started with a full user experience research phase to determine what information users would be wanting, needing and neglecting. Since the contest centered around community, we wanted to provide as much information as possible to engage community stakeholders.
Integration with social was crucial since we would be driving traffic from Facebook, Instagram and Twitter to the website. Strong calls to action (CTA) lead users through the funnel, from resources and information about the potential parks to the actual application process.
We built the custom content around the contest but also around quick facts about dog park benefits, as well as stories from other Tennesseans who love their dogs and the dog parks that host them. To highlight the winners and geography of Tennessee, we created a map that is displayed front and center on the homepage.
We treat our websites as dynamic marketing tools within an integrated process, so we’re curating blogs, news pieces and additional content to keep the website relevant on earned, shared, owned and paid media. Visit dogparkdash.com and watch the evolution through these next years.