When the Tennessee Fund was ready to launch its Campaign for Comprehensive Excellence, we made sure the brand and its messaging remained consistent across all platforms. The centerpiece, a multipage booklet, uses vibrant colors, bold photography and inviting copy to immerse readers in the university’s heritage. The booklet showcases the campaign goals, encouraging continued donor support. The overarching message highlights a vision of ONE TENNESSEE and includes finishing touches such as spot varnish and embossing for a more polished look and feel. Other elements included a pocket folder, envelopes and thank you cards.
The Campaign for Comprehensive Excellence began in 2013 and will continue until June 30, 2016. During this time, the UT Athletics Department hopes to raise $154.2 million in annual capital endowment and planned gift commitments through the leadership and generosity of its donors.