Knoxville’s scariest and largest night of fright and family fun, Boo! At the Zoo, is one of Zoo Knoxville’s most successful events. For 31 years, children of all ages have gathered at the Zoo to trick-or-treat, play games and walk through zoo grounds.
The team at Zoo Knoxville decided it was time for a facelift to accompany a soft push for the event. Our design team started off concepting logo mark iterations, from creepy crawlers to fall friends. The zoo team ultimately decided on a friendly mark with a spooky font to update this huge event.
Our inbound strategy and tactics included a landing page where the zoo team could direct users from their social platforms. Additionally, we delivered a high-quality poster and some fun lapel pins for staff to wear and hand out during the event.