An award-winning, national staffing franchise, the AtWork Group has a strong history and a great passion to be “AtWork For You.” Understanding what the company has achieved and where it plans to go, Designsensory got to work on a public relations plan that would best promote AtWork’s mission.
In just ten years, AtWork Group has grown from 40 locations and $60 million in sales to approximately 100 locations and $332 million in sales. This positive trend benefits job applicants across the nation, and in a world surrounded by automation, the AtWork Group came to us with a need to emphasize the importance of using a staffing company.
AtWork is an advocate for job seekers, but for the client, it is about more than just job placement. President and COO, Jason Leverant, and his team wanted to emphasize that AtWork changes lives. Designsensory used that messaging in our PR pitches to position the company as a place that can help people find fulfilling jobs, put food on the table for their families and secure a better balance of life and work.
Knowing Leverant could speak to that better than anyone, the Designsensory PR team wrote his story and shared it across dozens of business and staffing platforms. From there, we followed up with multiple video interviews and visits to the AtWork Group headquarters to keep up with the growing industry trends and technology.
After ideation and content development, we were able to identify niche publications and unique media outlets that would best fit the AtWork Group’s goals. Our partnership landed AtWork features in a variety of outlets specializing in staffing, franchising, business industry news and more, including Entrepreneur Magazine, the Franchise City YouTube series, an annual employment report and multiple staffing and technology podcasts.
Designsensory’s PR efforts have generated nearly 700 thousand views in print and digital for the AtWork Group.