Designsensory partnered with the University of Tennessee Athletics Department on a new Fan Connection Guide that encourages fans to get the most out of their experience, connect with athletes and join the action through the Tennessee Fund by becoming members.
We began with conceptual exercises to further develop brand and content strategies. Impressive and immersive photography of the city, university, and UT athletes combines with bold graphics and design elements. Venue diagrams, photographs and benefit charts help fans choose their seating preferences, and consistent messaging encourages them to get more involved through the Tennessee Fund by becoming members and donors. The 12-page brochure showcases branding supportive of the Tennessee Fund and the University of Tennessee.
The Tennessee Fund provides the resources needed to enrich the lives of our student-athletes as they strive to achieve excellence in the classroom and at the highest level of competition by serving and connecting the Volunteer community with unparalleled experiences and tradition.