As the driving force behind economic development, and the promoting arm for Roane County, the Roane Alliance needed a new approach to solidify and refresh their mission and visual identity. They entrusted the task to Designsensory because of our past work in tourism and economic development.
The Roane Alliance is a partnership made up of Roane ECD, Roane Chamber, Education Matters, Roane Tourism and Retire Roane. Each partner has a unique focus, but they all serve to benefit visitors and residents of Roane County, present and future. With this in mind, they needed a branding effort that unified the partners, while helping each one reach individual goals.
Using the same collaborative synergy that makes the partners in the Roane Alliance so effective, Designsensory worked with the client to create an integrated marketing and brand strategy. By addressing each partners’ goals and challenges with a tailored plan, Designsensory strengthened the overall brand revamp of the umbrella organization.
We created a tri-fold pocket folder that mirrored our overall approach to this campaign. It showcased the modern, new flex identity system for the Roane Alliance and its partners with a slot for the overview brochure, as well as one-sheets, to promote each program under the umbrella organization. Other print collateral materials included a tourism rack cards, business cards and labels, and other stationary.
Designsensory helped in the development of a robust digital presence by creating websites for the Roane Alliance, Roane Tourism, Roane ECD and Education Matters. Retire Roane nestled well into the Tourism website, and Roane Chamber had already undergone a recent update to the website. We created e-newsletter templates for each partner, as well as a PowerPoint template, to integrate the brand ecosystem across multiple channels of communication.
We showcased the Roane Alliance’s new brand with an anthem video, and also created videos for ECD and Tourism. Our professional photographers captured the essence of Roane County in images that provided visual impact for the message and mission of the Alliance.
Designsensory helped the Roane Alliance build a united front and clear message that communicates strength and growth to potential investors, visitors and residents while providing support for its partners.