Founded in 1985 in the small town of Ronceverte, West Virginia, Mullican Flooring is dedicated to producing the highest-quality hardwood flooring in the world. The now Johnson City, Tennessee-based company has expanded with updated technology and has received outstanding recognition to make it a leader in the flooring industry. To build on its success, mission of sustainability and dedication to quality craftsmanship, Mullican Flooring came to Designsensory for marketing and advertising assistance.
Since working with us, Mullican has made the largest and most significant brand identity update in more than three decades and launched a number of successful media and marketing campaigns, as well as new collections.
Over the years, Mullican has made a tradition out of producing American-made floors with local, raw materials from the Appalachian Mountains. As Mullican Flooring’s AOR, Designsensory has partnered to keep with that tradition and expand on the company’s passion for conservation.
Drawing on the company’s passion for providing authentic, Appalachian-sourced hardwood, our creative team designed a new logo to guide the values that Mullican’s customers and partners count on. Following a very positive response to the brand identity refresh, Designsensory launched Mullican’s “Real” campaign to educate consumers on the benefits of buying real hardwood flooring. We’ve accompanied each new campaign and product launch with a public relations push.
With a new brand identity, many product launches and ongoing public relations and media support, we’ve certainly kept busy in our relationship with Mullican Flooring.