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Boyne Resorts
Gatlinburg SkyLift Park

Above It All.

The Gatlinburg SkyLift has been called the “best seat in the Smokies” and, with a renovated chair lift and the addition of a record-breaking attraction, the best seat grew even better in 2019. Boyne Resorts and Gatlinburg SkyLift Park came to Designsensory for help in the planning, promotion and grand opening of the Gatlinburg SkyBridge and expansive new SkyDeck.

Following the devastating November 2016 wildfires, guests were unable to get off of the iconic chair lift to enjoy the beautiful landscape—until May 17, 2019. On this day, our marketing and account teams led a media event and ribbon cutting celebration to re-open the instantly recognizable, 65-year-old brand.

Emphasizing the attraction’s history and feeling of nostalgia that comes with it, our design and media teams updated advertising creative across Knox and Sevier Counties to spread the word of the new opening and encourage new memories made.

Leading up to the grand opening, during the record-breaking celebration and ongoing, our public relations team has earned thousands of media hits for “the longest pedestrian suspension bridge in North America.” Take a closer look in our project pages below.

Projects

A record-breaking partnership.

Designsensory and Boyne Resorts partnered to take Gatlinburg SkyLift Park to new heights in 2019, and we’re thrilled for what’s next. This major East Tennessee attraction came to us for creative, media, public relations and event planning help for the grand opening of their new SkyBridge—the longest pedestrian suspension bridge in North America.

With local, regional and national pickup across television, print, online, radio and niche blogs, our public relations team assisted with nearly $2 million in publicity for the park. We coordinated site visits and a VIP media event with dozens of notable outlets, continuing buzz for the new bridge and property renovations. 

From commemorative posters to gorgeous event invites and swag, our creative team provided creative that brought a focus on notalgia and family memories. Our media team placed billboards, bulletins and banners showcasing the designs to the millions of travelers and tourists that pass through Sevier County each year. 

Let’s achieve great things together.

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