USA Triathalon
Simplifying Signup and Enhancing User Experience
USA Triathlon needed to streamline and simplify membership portals and event registration to increase engagement. This project transformed a high-friction system into a model for digital, scalable growth for national Olympic governing bodies in the US.
PROJECTS
Project
2024
Membership and Event Management Platform
USA Triathlon needed to modernize its membership and event registration system to increase user involvement and event participation. The old platform was a significant roadblock.
Over half of test users struggled with password management. Users couldn’t easily find certified coaches or local events due to confusing options and convoluted filters. The system was prone to crashing and endless page loops. The result was a difficult, slow experience that actively hindered membership acquisition and retention.
Personalized. Streamlined. Finally easy.
Designsensory replaced the legacy system with a unified website and custom mobile application. This new digital ecosystem is built for efficiency and scale, incorporating our DSxL membership and event management system.
- Integrated E-commerce: A single, connected interface now handles financial transactions and registration.
- Intelligent Search: Enhanced filtering and automatic applications based on user preferences expedite event and coach searches.
- Personalized Experience: The platform saves user data to offer personalized suggestions for events and coaches.
- Olympic Expertise: This success demonstrates our proficiency in app development and delivering user-friendly solutions within the Olympic sports domain.
