Branded Content

Content is king, and we believe in building branded content into the marketing mix for a more organic way of reaching and entertaining audiences through videos, podcasts, photography and other unique content experiences. We take a collaborative, integrated approach to engage research-informed, specific target markets by connecting with them emotionally.

Through original programs and cinematic, scripted and unscripted episodic web and television shows, we transform brands into cultural icons. 

Videos Produced
Podcast Episodes Produced
Scripts Written
Very Shiny Emmy’s

Envision the best your brand can be. We help create ideas, moments and solutions to take it there.

Writing & Directing

Our team of seasoned storytellers bring brands to life by crafting intentional narratives that embody the brand’s story, purpose and unique value proposition while maintaining an entertainment-first mindset. We find harmony between your brand’s identity and your audience’s interests to deliver captivating content that leaves them craving more interactions with your brand.  

Writing & Directing in Action

Zoo Knoxville
The Wild Life Series

Video & Photography

In the studio and out in the field, our production capabilities and commitment to enhancing production value are visible across projects of all scopes. Through careful planning, consideration and development, we make each work immeasurably valuable, transcending mere utility to stand for something meaningful.

Video & Photo in Action

Tennessee Department of Economic and Community Development
Remastered Series


Amplify your brand’s voice with our talented team of podcast producers who have elevated brands like Food Network, HGTV and Airbnb to the top of the charts. We hear out your audience’s needs to inspire thematic, conversation-starting, human-centered content that speaks to their interests.

Podcasts in Action

Food Network/Discovery Inc
Food Network Obsessed Podcast

Studio Production

Our versatile studio spaces and diverse selection of production gear enable us to exceed all of your advanced capture needs. We utilize cutting edge technology and our production team’s refined artistic vision to create custom solutions across multiple mediums that will delight your audience.

Studio Production in Action

Sit Down with the Stars

FN Obsessed web page

“We craft entertainment-first, thumb-stopping content that meets consumers where they are. Every department collaborates to develop our holistic and creative approach.”

Madelyn Cunningham
Madelyn Cunningham
Director of Branded and Original Content, Designsensory

Why we are different.

Centered around research and insights, clear strategic direction and evolution of ideas.

We Ask & Audit
We Ask & Audit

We utilize Designsensory Intelligence to uncover insights and drive messaging. We glean insights and intelligence to make decisions that work now.

We Craft Custom Solutions
We Craft Custom Solutions

Our big ideas are what set us apart. We base everything on the foundation of research and a custom, craft-first approach to execution.

We Deliver & Measure
We Deliver & Measure

It’s not enough to make a plan, it needs to live and breathe organically. We monitor and report on campaign progress at every stage.

An interactive, collaborative approach to Branded Content

Our process is iterative, collaborative and insight-driven.
It works within any discipline and at any project level, from strategic and conceptual to the highly tactical. Macro to micro. Questions to answers. Ideas to implementation.

  • Discovery
    We listen and learn to our customers to build our foundation to grow from and explore ideas.
  • Planning
    Briefing, thinking, and aligning strategy to strategic goals, tactical objectives and measurable results. We audit your creative assets, website and find out more about target audience perceptions and knowledge.
  • Exploring
    With a strong foundation of real-world intelligence, our creative teams start dreaming and diverging. In close collaboration with your team, our multidisciplinary account teams, and our deep bench of subject matter experts, conduct innovation sprints to brainstorm ideas and concepts.
  • Building
    We build multifaceted integrated campaigns to connect across platforms and audiences.

Certifications & Technology

Nielsen Norman Group Wordpress Office Sketch invision hubspot webflow magento adobe trello
Our Branded Content Team
  • Joseph Nother
    Chief Creative Officer, Co-CEO
  • Madelyn Cunningham
    Director of Branded and Original Content
  • Brad Carpenter
    VP, Engagement Marketing
  • Ben Maxey
    Art Director, Lead Motion
  • Hunter W. Foster
    VP, Media & Communications
  • Ilana Stark
    Social Media Specialist