Of Note Podcast

Client :South Carolina Department of Innovation

With the launch of Scribble, a digital content hub of entrepreneurial resources, the South Carolina Department of Innovation wanted a new, creative way to share the stories of the State’s bright innovators. 

Insight

South Carolina was ranked one of the best states for business by Forbes, and the state wanted to inspire the next generation of innovators to create and achieve. Modern audiences are most receptive to short, entertaining content with information relevant to their industry. Creating a platform for some of the most fascinating business minds in the Palmetto State to share their professional stories and reflect on the failures and successes that led them there will act as a tool and inspiration for future innovators. 

Approach

We created an entertaining, informative series connecting communities to insights from some of the highest achieving business leaders in their state. The Of Note podcast series highlights different entrepreneurs in each episode. Our own Joseph Nother and Laura Corder co-host the series, asking innovators from a range of industries thought-provoking questions about their respective paths to success. 

Episodes deliver high-level career advice to listeners through short, conversational interviews addressing questions the audience may have themselves. Informative stories of major career breakthroughs and lessons-learned are packed into each episode as an educational toolkit. Experts in healthcare, product innovation, science, technology and other industries deliver thought leadership and interesting ideas through relatable story-telling that resonates with our listeners.

The podcast served as a companion piece to sit-down video interviews, and ran for 3 seasons with hyper-focused, topical micro-seasons between the release of each major season. Of Note was well-received by its target audience of CEOs, startup leaders and entrepreneurs and is still available on Spotify, Apple Podcasts and Stitcher.

Silver Addy Award for Season 3
0
Episodes in total
Recognized as a 2020 Webby Honoree
0
Hours
of Total Listenable Audio
Scribble podcast waveforms

Full-length episodes were also shared to YouTube.

The people who made it happen.
  • Joseph Nother
    Chief Creative Officer, Co-CEO
  • Hunter W. Foster
    VP, Media & Communications
  • Mary Blair
    Senior Director of Client Growth & Services