Marketing & Public Relations

We employ the integrated power of paid, earned, owned and shared communications to reach new audiences, build brand equity and achieve targeted marketing goals. From traditional marketing tactics and campaigns, to innovative public relations and influencer marketing strategies, we use every tool at our disposal to bring your brand to the next level and create avid brand evangelists.

Creating connections and exceeding expectations are our priorities, which is why we begin by helping you identify and understand your audience. Using recent market insights to inspire content, and your organization’s goals, mission and values to drive the strategy, we develop customized multichannel plans and campaigns that effectively drive action from your target.

Videos Produced
Awards & Recognitions
Established Brand Identities
Websites & Apps Launched

We create meaningful, positive relationships through communication that leaves a lasting impression.

Advertising Campaigns 

We ingest insights from our intelligence initiatives to concept, create, launch and optimize innovative integrated campaigns that put your brand in front of the right people at the right time. Our creative strategies capture the attention of consumers, influencers and partners to expand your impact and drive long-term success.

Ad Campaigns in Action

Gatlinburg Convention & Visitors Bureau
The Mountains are Calling Campaign

Brand & Marketing Strategy 

Our strategists take an ecosystem view of your entire brand marketing infrastructure to recommend and implement integrated, full-funnel marketing initiatives that get results and drive ROI. Our insight-driven approach helps us craft multi-channel, multi-segmented campaigns that meet your goals, mission and values, budget, and timeline.

Brand Strategy in Action

Zoo Knoxville
ARC Opening Campaign

Social Influencer Marketing 

From nano-influencers to internationally known personalities, we partner with the people your audiences trust the most to create a tribe of loyal fans. Selecting credible individuals to represent your brand with authenticity, we ensure the relevant, unique voices produce fresh, fun and informative content to keep up with modern trends and channels.

Influencer Marketing in Action

Gatlinburg CVB
Annual Influencer Campaign

Experiential Activations

We concept, plan and implement immersive and exhilarating experiences to bring your fans face-to-face with your brand in ways they’ll never forget. Our custom strategies help create brand loyalty and awareness by offering your audience engaging, sharable interactions that spark conversations.

Experiential Activations in Action

Influencer and Experiential Activations and Campaigns

Social Media Management 

From year-long, high-level strategy to individual posts, our expert social media team can handle every aspect of your brand’s social media presence, including original content creation for channels like TikTok and Instagram. Our unique and timely posts keep your brand at the front of mind of current and potential customers.

Social Management in Action

Old Dominick Distillery
Spirits Social Media Marketing

Public Relations 

From media outreach and crisis communications to event planning and promotion, our public relations team manages your brand’s reputation and keeps you top-of-mind among your most vital audiences. We employ a broad range of tactics to represent your brand in a positive light, earning awareness, stimulating demand, and inspiring your market.

Public Relations in Action

Gatlinburg SkyPark
New Attractions & Seasonal Campaigns

Close up of two phones with regal tiktok screenshots mocked up

“We create more than content. We create communities.”

Ilana Stark
Ilana Stark
Social Media Specialist, Designsensory

Why we are different.

Centered around research and insights, clear strategic direction and evolution of ideas.

We Ask & Audit
We Ask & Audit

We utilize Designsensory Intelligence to uncover insights and drive messaging. We glean insights and intelligence to make decisions that work now.

We Craft Custom Solutions
We Craft Custom Solutions

Our big ideas are what set us apart. We base everything on the foundation of research and a custom, craft-first approach to execution.

We Deliver & Measure
We Deliver & Measure

It’s not enough to make a plan, it needs to live and breathe organically. We monitor and report on campaign progress at every stage.

An interactive, collaborative approach to Marketing & Public Relations

Our process is iterative, collaborative and insight-driven.
It works within any discipline and at any project level, from strategic and conceptual to the highly tactical. Macro to micro. Questions to answers. Ideas to implementation.

  • Discovery
    We listen and learn to our customers to build our foundation to grow from and explore ideas.
  • Planning
    Briefing, thinking, and aligning strategy to strategic goals, tactical objectives and measurable results. We audit your creative assets, website and find out more about target audience perceptions and knowledge.
  • Exploring
    With a strong foundation of real-world intelligence, our creative teams start dreaming and diverging. In close collaboration with your team, our multidisciplinary account teams, and our deep bench of subject matter experts, conduct innovation sprints to brainstorm ideas and concepts.
  • Building
    We build multifaceted integrated campaigns to connect across platforms and audiences

Certifications & Technology

Nielsen Norman Group Wordpress Office Sketch invision hubspot webflow magento adobe trello
Our Marketing & Public Relations Team
  • Joseph Nother
    Chief Creative Officer, Co-CEO
  • Brad Carpenter
    VP, Engagement Marketing
  • Madelyn Cunningham
    Director of Branded and Original Content
  • Hunter W. Foster
    VP, Media & Communications
  • Jessica Thompson
    Associate Media Director
  • Ryan Lee
    Sr. Manager, Strategy & Account Planning
  • Ilana Stark
    Social Media Specialist
  • Shianne Warner
    Social Media Specialist
  • Tisha Clapp
    Senior Media Operations Specialist