Influencer and Experiential Activations and Campaigns

Client :Regal

Regal wanted an authentic connection with movie-goers that distinguished themselves from competitors and created a unique and immersive experience for their customers and social media followers.  


Regal faced the challenge of accessing fan communities and connecting with vibrant social media audiences to effectively promote their upcoming movie releases. The national exhibitor found itself in need of strategies to broaden its reach, tap into new audiences and meet fans where they are, whether that be as part of a niche online community, in their local theater or at a con. 


While developing a comprehensive social media plan for Regal, we recognized that an effective approach to expand their social media presence was to implement an influencer marketing strategy. 

With a plan in place to work with content creators, cosplayers and influencers already established in these fandom communities, we were able to tap into niche audiences interested in specific movie releases. We created 9 experiential, in-theater influencer hosted events in seven different cities, which were some of Regal’s biggest target markets, to host early film screenings. 

Next, we produced, wrote, staged and executed two studio-sanctioned red carpet celebrity film premieres including The Batman in Los Angeles for Warner Brothers and the Death on the Nile Premier in Miami for Fox Searchlight. These activations fueled native content and provided the national exhibitor with unique and engaging content for their social platforms.

Among the most successful events was Mario Day, which promoted the new Super Mario Bros. Movie in partnership with Universal. The activation led to three full theater takeovers, held simultaneously in NYC, LA and Houston, and drew influencers, their friends and fans in each market.

Activations planned and executed
Video Views


The Regal influencer program helped the brand to establish real relationships with influencers, with each influencer hosted activation helping the brand to organically expand its network of creators and cosplayers around the country. Many of these same cosplayers were tapped for creative campaigns and concepts throughout the year to promote upcoming film releases. The largest events, such as the red carpet premieres, yielded a 37% ROI.

Regal Batman Premiere
Regal The Flash Premiere
Regal Influencer Activation
Regal Influencer Activation
Regal Mario Day Activation
Regal Batman Red Carpet
The people who made it happen.
  • Joseph Nother
    Chief Creative Officer, Co-CEO
  • Brad Carpenter
    VP, Engagement Marketing
  • Bonnie Adams
    Influencer and Experiential Manager
  • Ben Maxey
    Art Director, Lead Motion
  • Hunter W. Foster
    VP, Media & Communications
  • Ilana Stark
    Social Media Specialist
  • Madelyn Cunningham
    Director of Branded and Original Content
  • Chelsea Penticuff
    Account Manager