How well do you know your audience? Do you really know them? Or, do you just think you know them? Perhaps the better question is, what is the best way to really know your audience?
We are a visual society with a shrinking attention span. We love small doses of video that tug at our emotions. They make us laugh and cry, we relate and reminisce. These video snippets that are on websites and in our daily feeds are telling brand stories in snackable, shareable moment.
When Designsensory began working with Tennessee Wildlife Resources Agency on the concept for a new television show, we wanted to a look at current trends as well as the needs of viewers.
Here, at Designsensory, we believe in the power of campaigns that are inclusive of all audiences, with creative that is reflective and welcoming, regardless of race, ethnicity, gender or ability. Our Brand Strategist Josh Loebner writes a blog on advertising and disability, and we’d like to share his recent post on disability, inclusion and the Super Bowl.
You’re writing an RFP for a new website. How do you know that your RFP has the right information to get the website you want?
Content marketing continues to dominate in 2015. It seems that lots of people missed that memo. In fact, issues we regularly face with clients indicate that few people outside the marketing world even know what content marketing is. And, content strategy? They've never heard of it. So, let's take a look at some common client questions.
Every year, thousands of tech innovators, journalists and futurists come together in Las Vegas at the Consumer Electronics Show—better known as CES—to predict which technologies may forever change our future. The current tribe of CES attendees, presenters and all-around devotees goes beyond geek culture to now include advertisers and agencies. With each trying to find ways to connect to what’s cutting edge, we decided to share a few tech trends that we believe may be significant for you and your brand.
Think you're ready to redesign your website? Check out these tips first to enjoy a smooth, rewarding launch experience.
When the weather outside is frightful, it's a good time to daydream about vacations and warmer travel destinations.
We’d like to think that your brand has something newsworthy to share. It’s safe to say that every day may not bring a front page article, evening news story or online coverage reaching millions. However, utilizing the power of public relations can help connect moments of truth to momentum for your brand.