PetSafe®, known as an innovator in the pet care industry, is continually adding new products and projects—and expanding the brand family. How does a company maintain brand integrity, grow its product base and still remain flexible, fresh and exciting?
Designsensory’s ongoing relationship with PetSafe is a unique exploration of the concept of partnership. While PetSafe has its own excellent in-house marketing and design teams, we’ve become PetSafe’s brand consultancy and go-to agency for much of the company’s creative work—especially for new national branding projects.
Designsensory handles the entire family of PetSafe products and new business units from branding onward. We’ve helped develop national campaigns, television commercials and websites that introduced new PetSafe products to the world, brought dog parks to people and their furry friends, and given pet owners the chance to weigh in on products in development.
We managed the PetSafe brand narrative across all platforms and created new concepts for telling its story. We made sure the PetSafe brand remained consistent during the redesign of its consumer website: when PetSafe launched Vet Therapies, Labs and other projects; when we partnered on a national campaign; and when we developed concepts and managed online voting for their Bark for Your Park contests.
Designsensory set the design style for PetSafe.net and has handled all eCommerce sites from design to splice. We also developed the site for PetSafe Labs, a research and development website where user groups test and discuss products in development. We also created PetSafe’s initial round of infographics and developed branding, designs and packaging for PetSafe Vet Therapies products.
With our rich media partner PopFizz, we art directed, filmed and edited several national television spots and created numerous online ad campaigns. And, we’re always excited to be part of the process—and the fun—when the annual Bark for Your Park contest comes around.
We look forward to continuing our long-term relationship with a homegrown company doing great things for pets and their people.
Our success in raising brand awareness and hitting our marketing goals have been achieved in partnership with Designsensory's expertise.