News

January Agency News: New Year, New Experiences

26 January 2024
January Agency News: New Year, New Experiences

From awards and effective activations to exciting holiday experiences and recent engagements, the DS team has so much to share with you in January! Catch up with us to see how we’ve kicked off the year of 2024.

Our Staff in the Spotlight

Our amazing team is starting this year off with a bang, giving us so many achievements to share with our colleagues!

Please help us in recognizing and celebrating Cole Pawlaczyk, who received the Emerging Professional Communicator of the Year from The Public Relations Society of America Volunteer Chapter. Cole accepted his award alongside The University of Tennessee Chancellor, Donde Plowman, who received the Communicator of the Year award. We’re thrilled to have people like Cole on our team, who are advancing their respective crafts and professionals in our community. To celebrate Cole, we headed to a luncheon to honor his accomplishment.

Cole, alongside The Public Relations Society of America leadership team and other annual award recipients.

Cole said of his achievement, “I’m very appreciative of everyone at Volunteer PRSA, the UT ADPR school, and Designsensory for their mentorship and guidance to getting this success. I’m looking forward to taking on more incredible work in my career as a Public Relations professional.”

Our Work, Inside and Out

Before the break, we were excited to execute the Conservation Clarissa Activation at West Town Mall! With Zoo Knoxville’s new membership mascot already illustrated for a special motion video for winter, we decided to reuse her as the centerpiece for our mall activation. Set up at the mall, the activation asks families to also go on a scavenger hunt to find hidden animal stickers and (if they get them all) win a red panda stuffed animal. The activation drove membership and ticket sales and gained thousands of impressions.

We always have a great time on set with Rutherford County, so we want to give you a glimpse behind the scenes! Social Media Specialist, Ilana Stark, is always there on set ready to dive in, and here’s what she said about the experience:

“I love going on RuCo shoots! Working closely with the client behind and in front of the camera is always a good time. We’ve created some of my favorite video concepts by hanging out together over all the delicious food we film. Shianne is in her element on these shoots. She creatively directs these vertical video shoots with such a vision you can almost see the edited version of the video in your head when she’s talking about it. They are truly a team effort, and it’s exciting to see ideas come to life as Reels.”

Shianne Warner, social media specialist, posing next to a fake reindeer topiary

Holiday Break Happenings

For the past few years, Designsensory has taken the week between Christmas and New Years off to recharge, reset and get ready for the year ahead. So how did our team spend it? Chief Creative Officer and Co-CEO, Joseph Nother, traveled to Florida to explore Disney Hollywood Studios and Epcot during their New Year’s Eve festivities. Joseph told us that “Epcot was particularly legit. The fireworks and club/DJ scene was unexpectedly amazing.” On New Year’s Day, Joseph attended the Citrus Bowl in Orlando and then, on the same day, flew to New Orleans for the Sugar Bowl. Both experiences were with and for our client and partner, The Volunteer Club and Spyre Sports.

Lindsay Jones spent her time in Hilton Head reading a good book (The Armor of Light by Ken Follett). She also, as always, participated in the famous Jones family baseball scrimmage on the beach.

Lisa Schweikert traveled all along the east coast, with stops including Palm Coast, Florida, Bethany Beach, Delaware and Norfolk, Virginia. She also got her first tattoo ever and participated in a wine dinner with a master sommelier.

Lily Hardwig came back from Mexico City for the holiday break and spent a few weeks in the office! After experiencing Día de Muertos, exploring all of the different neighborhoods of Mexico City (most notably Coyoacán and Roma) and eating delicious new foods, Lily was excited to be in Knoxville for a little hometown comfort before heading back to CDMX.

Lily at the Día de los Muertos parade

More Goodness from the Team

We’re currently celebrating three DS team members’ recent engagements! Congratulations to Hunter, Jenna and Caroline on taking such an exciting new step towards love and happiness. We’re all thrilled for you!

Our team is constantly growing, and this month we’re extending a huge welcome to our new Account Manager, Rebekah Petroskey! Stay tuned to learn more about Rebekah and see the amazing work she will do at Designsensory.

We’re still hiring! We want to hear from you and learn about all of the experience you could bring to DS. Are you interested in being a Data Analyst? Creative Director? Maybe a Media Director? Check out the careers section of our website to see which position might be right for you.

Starting the New Year Off With a Bang

After the well needed time off we had during the holidays, spent exploring, relaxing, and anywhere in between, we’re so excited to get back to work with all of our amazing partners. We’ve got so many exciting projects planned, so be sure to stay tuned on Facebook, X and Instagram.

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Taking Home Best of Show at the 59th Annual ADDY Awards