“You rush a miracle man, you get rotten miracles.” – Miracle Max, The Princess Bride
With his unquenchable thirst for knowledge about the “why” of human purchasing and engagement behavior, Chris has focused on his real passion–research and intelligence–for forty plus years.
Chris graduated from the University of Missouri, with his Bachelor’s in Marketing and Economics. He holds advanced research certifications and has been inducted into the Hall of Fame. Chris served as president of two professional organizations and has been awarded silver medals from the American Advertising Federation for his community and industry achievements.
He has dedicated thousands of investigative hours as a professional RIVA certified moderator, conducting focus groups, individual in-depth interviews and micro-focus groups. His work includes hundreds of quantitative and hybrid studies, and optimizes the latest technology to ensure quality intelligence to drive quality business decisions. His work provides vital market information to strategically-focused organizations across fields ranging from tourism to healthcare, economic development, financial services, boating, auto racing and football.
Chris conducts extensive inclusivity-based primary research in all of the above categories. His passion drives him to be a catalyst for cultural change. It’s important to him to show how and why inclusivity and open-mindedness at every consumer touchpoint matter, through critical insights. Chris works to illuminate the impact DEI&A strategies have, lifting human and social capital, and making a difference. Committed to community service, he has served on the boards of social nonprofits, doing work for the homeless, faith-based organizations and the intellectually-disabled.
Outside of work:
Chris loves spending his time with his wife doing anything, everything and nothing.