Membership Dashboard Refresh

The majority of our test respondents had issues with the sign up page with over 50% experiencing password errors. Users were frustrated by system memory failure, poor dashboard filters, and page looping on certain pages. One fifth of our respondents failed to perform simple tasks including finding a level 1 coach or events in their area, and unclear messaging confused respondents about the membership types and password instructions. These findings revealed opportunities to improve the platform’s functionality, through updated software and by creating clearer, easier to find content.

We developed a website and app to house key event information and created a separate, connected interface with financial functions and event registration widgets. These features alleviated the slow response time and helped sort the page filters. We built clear and consistent new filters and added automatic filter application, based on preferences, improving site searchability. 

The new system promotes a personalized experience for returning users. The data entered at account creation is saved, stored and used to generate information on events and coaches in their area and sort age- and gender-based pre-filter rankings. We composed clear messaging to guide users from signup to registration and relevant resources. The new platform directly specifies mandatory fields and membership types, making it easier to sign up, refer friends and find events. We crafted a simplified layout and design, to facilitate higher website functionality and easier task performance and eliminate clutter.