News

October Agency News

27 October 2023
October Agency News

The temperature is dropping and the sun is retreating, but that doesn’t mean we’re slowing down here at Designsensory. With new faces, exciting clients, upcoming events and the constant vivacity of agency life, this fall we’ll be as busy as a trick-or-treater in a neighborhood that gives out full sized candy bars.

A Warm Welcome

DS has three fresh faces to introduce. First up is Abby Webb, a Knoxville native and motivated problem solver with a passion for helping others succeed and communicating effectively across departments. As our newest Project Manager, Abby has hit the ground running as she puts her degrees in marketing and finance to work.

The next addition to the DS team is Casey Perfetto, Social Media Manager. Casey, a photographer and digital content creator, joins us after receiving her BFA in 2D Art from UTK. She’s decided to join our communications team to build her confidence as an artist and create artwork with the talented individuals here at DS.

The final newcomer is Lily Hardwig, a lifelong reader and writer that studied English Literature and Global Studies at UTK. Lily stumbled upon Designsensory in 2021 and spent a summer interning with Chris Cable. Lily joins us again to strengthen her writing skills and learn everything she can about agency life.

We always love growing our team here at DS, so we’re thrilled to have three new faces walking around the office.

If this sounds like the kind of team you’d like to work with, check out our career opportunities!

Around the Office

To celebrate Halloween and commemorate the spooky season, we had a Halloween Potluck on October 30th.

Just because we know how to have fun as an agency doesn’t mean we haven’t been hard at work, too! Here are a few exciting projects we’ve been working on.

First, we’ve been hard at work consolidating the website ecosystem of Covenant Health, a not-for-profit, community owned healthcare system in East Tennessee. After auditing their 80+ web properties, we helped them determine how best to redesign the network of websites. Check out both our insight and our approach, and as always, reach out to us if you are looking for support with auditing web properties, redesigning websites, or anything else mentioned in the case study.

We’ve also been busy at London Fashion Week, conducting interviews for our newest original documentary, “Let Them Be Naked,” and writing a blog about the experience. Explore Director of Original Development Madelyn Cunningham’s reflections on hopping the pond and producing a film.

Our research arm, Designsensory Intelligence, found that 54% of U.S. consumers prefer humorous content in brand messaging—inspiring our social media team’s spooky season fun over on Regal’s TikTok. We’ve also done some amazing seasonal fall shoots for Old Dominick Distillery and represented South Dakota GOED Trade Show Activations at #Infosec 2023. Joseph Nother, our Chief Creative Officer and Co-CEO, explained that we’ve focused on “the minute details of the branding” and “the design and event setup.” All of the work we do is to spread awareness that “South Dakota is a key driver of the digital prairie – powering the future of cyber security today.”

That’s all for fall, folks! Stay tuned weekly, daily, hourly (if you so wish) on Facebook, X and Instagram.