Digital Distillery Experience

Client :Old Dominick Distillery

In a competitive category of whiskey and other craft spirits, Old Dominick Distillery wanted to stand out as the local favorite with a fascinating history. The brand needed a new digital experience to drive sales and visits, highlighting its commitment to product innovation and experimentation.


Our team extensively researched the user experience to understand key consumer needs. Reportedly, respondents were interested in more in-depth information about what to expect from distillery tours and where they can find the brand’s spirits.


We crafted a beautiful website to raise awareness, drive distillery visits through organic search and increase product sales. The platform gives consumers a place to interact with Old Dominick’s story, connecting visitors to the brand’s rich history and introducing the world to Master Distiller, Alex Castle—showcasing her commitment to constant innovation and experimentation.


Old dominick distillery website

The modern design intuitively shelves cocktail recipes, a product shop, the proud brand heritage and their commitment to innovation.

old dominick distillery mobile
old dominick distillery map

Robust integration with Grappos makes finding products a breeze and the easy-to-use WordPress framework enables the Old Dominick team to refresh content with new product launches, supporting expansion into new markets.

old dominick distillery screenshots

A parallax experience takes the user through Old Dominick Distillery’s rich history.

Old Dominick Distillery website
The people who made it happen.
  • Joseph Nother
    Chief Creative Officer, Co-CEO
  • Brandon Rochelle
    Chief Technology Officer, Co-CEO
  • Ben Maxey
    Art Director, Lead Motion
  • Katie Marshall
    Senior Art Director
  • Stephan Zerambo
    VP Interactive
  • Josh Vittetoe
    Technical Director, Platforms
  • Ryan Lee
    Sr. Manager, Strategy & Account Planning
  • Brea Parke
    Strategic Advisor