Digital Distillery Experience
In a competitive category of whiskey and other craft spirits, Old Dominick Distillery wanted to stand out as the local favorite with a fascinating history. The brand needed a new digital experience to drive sales and visits, highlighting its commitment to product innovation and experimentation.
Our team extensively researched the user experience to understand key consumer needs. Reportedly, respondents were interested in more in-depth information about what to expect from distillery tours and where they can find the brand’s spirits.
We crafted a beautiful website to raise awareness, drive distillery visits through organic search and increase product sales. The platform gives consumers a place to interact with Old Dominick’s story, connecting visitors to the brand’s rich history and introducing the world to Master Distiller, Alex Castle—showcasing her commitment to constant innovation and experimentation.
The modern design intuitively shelves cocktail recipes, a product shop, the proud brand heritage and their commitment to innovation.
Robust integration with Grappos makes finding products a breeze and the easy-to-use WordPress framework enables the Old Dominick team to refresh content with new product launches, supporting expansion into new markets.
A parallax experience takes the user through Old Dominick Distillery’s rich history.