Designsensory was thrilled to attend the 57th annual American Advertising Awards on Saturday February 26. AAF Knoxville’s JurADssic Park themed gala captured the essence of creative excellence as we celebrated another year of hard work, in-person. This year the team was awarded...
2022 seems poised (as we all have hoped, no doubt) to be filled with promising opportunities in social media, as well as brand marketing, in general. The course of social media marketing has been irrevocably changed over the course of the past two years, in ways that no one could have anticipated. So how can Designsensory manage to wrangle the opportunities presented by the prominence of Instagram Reels and TikTok, the announcement of the meta-verse, the dominance of influencer marketing and more into a cohesive social media strategy? The answer could actually be quite simple…it’s all about balance, collaboration and listening.
For most modern brands, having an online retail presence is only the beginning. In today’s competitive commercial landscape, there are so many key players, considerations and new features, that brands need to integrate several innovations to meet buyers’ needs and expectations. We’re breaking down a few essential aspects of eCommerce that companies can use to elevate consumers’ experiences with their brands and earn loyalty in 2022.
TikTok brand use has grown rapidly in the past few years. The platform acts as an entertaining channel to build relationships between companies and broad audiences in a way consumers accept. With TikTok, advertisers can create original, entertaining content that audiences are open to receiving. Big brands have started using it to generate unique content at scale, measure marketing efforts, generate and nurture leads, and help grow brand audiences and awareness.
2021 brought a lot of changes to our lives - virtually and IRL. Here are a few new things that have changed in content, platform and media recently.
Technology, the internet and consumer behavior have created a rapidly changing landscape that influences and interacts with our lifestyles. Today, we’re looking ahead to reflect on how these changes have evolved our ways of thinking, behaving and, of course, advertising.
These have been challenging, unprecedented times for everyone. Perhaps a silver lining is the opportunity to reflect on things, to make changes and to renew relationships and commitments. For businesses, adverse times present an opportunity to strengthen core values and re-energize organizational purpose.
We’ve had the important task within the last year of helping brands not only cope with the pandemic but also face it head on with strategies that are focused on safety tactics—a feat that has saved the livelihoods of many brands.
The American Advertising Federation of Knoxville’s Addy Awards has become an institution here at Designsensory. And while this year our team celebrated the 2021 Addys, themed “Beyond the ADmosphere,” virtually and from the comfort of the office — trading in suits and dresses for facemasks and jeans, ballrooms for conference rooms, drink tickets for to-go margaritas — quite a few things remained the same.
After this past year, a lot has changed in the field of user experience and we just might have more data than ever on how people effectively communicate online. Are you set-up to excel in 2021? Follow this checklist of 2021 UX recommendations.
