Thinking

March at Designsensory: Embracing a Virtual Workplace

March at Designsensory: Embracing a Virtual Workplace

We’re stepping away from our typical agency news roundup, because right now, life is anything but typical. We aren’t traveling to big conferences and hosting group outings. We’re working from home. We are thinking of our friends and loved ones… and our clients. We are doing our best to navigate this unprecedented time and trying to spread a little cheer along the way.

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“Make it Real, Compared to What?”

 “Make it Real, Compared to What?”

When Creative Director Chris McAdoo isn’t at Designsensory, he paints. His latest solo exhibition was just three weeks ago, and he was looking ahead to a collectors’ event in April. Like most things right now, it was canceled.

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Tips from our Coworkers: Staying Productive While Working from Home

Tips from our Coworkers: Staying Productive While Working from Home

Our Designsensory office has gone completely digital, and while it is the safest move right now, we’re still figuring out how to remain productive while at home. Maybe you’re struggling with the same thing? We interviewed our now-remote office folks for advice.

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Company Culture But Make It Virtual

Company Culture But Make It Virtual

There are a lot of challenges that come along with working from home for some—maintaining productivity, confusing conference calls, an insufficient work environment, you name it. But there is one challenge that you can’t overcome by adding a new conference line or second monitor and that’s maintaining your company culture.

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Best of Show and More: Designsensory's 2020 ADDYs Results

Best of Show and More: Designsensory's 2020 ADDYs Results

ADDY season is upon us. The ADDYs, more formally known as the American Advertising Awards, is a national competition hosted by the American Advertising Federation. But it all begins at the local level, with the top awards being elevated from local entries to regional and then national. Our results are in, see them now!

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February at Designsensory: Fired Up in February

February at Designsensory: Fired Up in February

February at Designsensory was filled with even more travel, unforgettable experiences and a lot to celebrate. We have two new podcast projects in the mix, and trust us when we say, they are compelling. We just won an Emmy, the Addys are right around the corner and our clients took home some of the top prizes at the Southeast Tourism Society’s most recent awards ceremony. Seems this month has a theme? Read on. 

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Pass the Mic: Why Podcasts Should be in Your Marketing Mix

Pass the Mic: Why Podcasts Should be in Your Marketing Mix

Stories, big and small, are literally everywhere — news, movies, television, books, radio, social media, in conversation. Our Influencer Strategist, Brad Carpenter (a.k.a “The Podcast Guy” around here) has a knack for discovering the best stories and bringing them to life.

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To Market: What to Know About Branded Video Content in 2020

To Market: What to Know About Branded Video Content in 2020

Developing an ability to sniff out, steward and sustain “viability” in video has always been critical to the role of Executive Producer or Showrunner. But, in recent years, as the content landscape has morphed in response to the implications of an evolving digital marketplace, this skill has become absolutely vital. 

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34th Annual Emmy® Awards: STEM Scouts Wins Excellence in Animation

34th Annual Emmy® Awards: STEM Scouts Wins Excellence in Animation

We are thrilled to announce that our work on STEM Scouts’ “Make the Future” Social Media Campaign won Excellence in Animation at the 34th Annual Emmy® Awards on Feb. 15.

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Three Marketing Trends to Watch for in 2020

Three Marketing Trends to Watch for in 2020

A new year brings new trends in marketing, and we're going through what we'll see (and continue seeing) from our favorite brands in 2020.

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