Thinking

Dog Park Dash: Building More than 100 Dog Parks in Tennessee

Dog Park Dash: Building More than 100 Dog Parks in Tennessee

After a long-standing relationship with PetSafe® on its Bark for Your Park program, an initiative that awards dog parks to communities around the country through a grant system, weve partnered with The Boyd Foundation to bring the same goal a little closer to home.

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March at Designsensory: "This Is What You Live For"

March at Designsensory:

This month at Designsensory, the results are in from the Knoxville American Advertising Awards and we bring you another round of updaes on new campaigns and people here in the office.

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You're Not a Fake: Battling Imposter Syndrome

You're Not a Fake: Battling Imposter Syndrome

At Designsensory, we take pride in investing and cultivating young talent, like interns, new college graduates, or people transitioning in their professional career. And we’ve found that most every creative, especially these new professionals, experience feelings of insecurity or undeservedness. Here's how we combat that.

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Finding Inspiration When You're at a Creative Roadblock

Finding Inspiration When You're at a Creative Roadblock

The quest for inspiration is one that many find intimidating, it’s vitally important to care for yourself and your creativity. If you’re having troubles of your own in the creative department, here are a six popular things you can do to get inspired.

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February at Designsensory: The Fireside Chat

February at Designsensory: The Fireside Chat

Each month, we share a collection of new projects and happenings here at the Designsensory office. This month, learn about some of our recent video work, professional development roles and other exciting announcements.

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Is Email Dead? Never: 4 Ways It Has Kept Up

Is Email Dead? Never: 4 Ways It Has Kept Up

The first email was sent out in 1972, and the world of emailing exploded in the 90s. We now live in a much more technologically advanced world. So, is email now dead? With large rises in smart phones, handheld devices, VR and so much more, you might think so. However, email is still a huge part of marketing communication. Here are a few ways email has kept up in the world of ever changing benchmarks, and how you can use this tool to effectively market yourself and your products.

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On Set Etiquette: Creatives in Production

On Set Etiquette: Creatives in Production

There comes a (sometimes scary) day in every creative’s life when video concept meets concrete production. The client has approved the concept, the writer has penned the script, the creative director has thrown some mustard on it, and the production coordinator has set a date. Today’s the day this vision comes to life, and you’re left with sweaty palms. Here's what to do.

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Voice of the American Fan: The Impact of Youth Sports

Voice of the American Fan: The Impact of Youth Sports

Our marketing intelligence arm, Lancaster Research, has deep proficiencies in sports insights—one of it’s primary offerings is FansVoice. FansVoice gathers data on the fan experience through interactive technology and traditional research. We’re proud to announce that through this experience, Lancaster Research will now be releasing an annual detailed analysis and report, Voice of the American Fan, detailing what it means to be a fan and how to best engage this audience. 

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Designsensory in 2018: Going for Gold

Designsensory in 2018: Going for Gold

A new year brings the start of award season, as well as the broadcast of two television we've co-produced with clients. We also get ready to pack up our desks and move into our soon-to-be finalized office build.

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New Year, New Inspiration: The Best Creative of 2017

New Year, New Inspiration: The Best Creative of 2017

As the new year begins, we look back at creative campaigns from 2017 and their impact on the marketing and advertising industry. Here is what inspired our employees at Designsensory.

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