The future of sports is changing fast with the rise of Name, Image, and Likeness (NIL) opportunities. Only two years old, NIL has become a game-changer for college athletes, opening up new ways to connect with fans, boost brands, and empower student-athletes. Designsensory, known for innovation, is diving headfirst into this movement. We’re partnering with Opendorse and NIL Solutions to reshape the sports marketing landscape.
Meet Our Teammates
Opendorse is a leading athlete marketplace platform and NIL technology company that helps athletes ink deals. The organization serves athletes and their supporters by helping them understand, develop, protect and monetize their brand value. With a reach of over 100,000 athletes, 2,000 sports organizations and 1,000 sports agents, Opendorse has helped an impressive roster of athletes along their brand-building journeys.
NIL Solutions operates from the collectives’ end of the deal, empowering them with resources and solutions to succeed long-term. Created by Aspyre Media and Designsensory, the industry-leading team has over thirty years of experience in digital advertising and twenty-plus years of experience with sport agency and college athletics funding. NIL Solutions combines marketing, revenue growth and operational services, collaborating with national partners. Highly skilled in e-commerce, fan membership, gift funding and brand sponsorships, the company positions clients to succeed.
The Game-Changing Team-Up
Opendorse connects athletes with deals and refers collectives to NIL Solutions. NIL Solutions then empowers these collectives with resources, optimizing revenue streams for collectives. The elite combination of NIL Solutions’ broad digital advertising expertise and Opendorse’s expansive reach promises to be a dynamic duo.
“This partnership combines the extensive industry experience and wide-ranging services of both companies to offer a premium suite of services to our clients,” said NIL Solutions partner, Brea Parke. “We look forward to working closely with Opendorse to provide our clients with the best possible support and solutions in the industry.”
“Designsensory’s mission has always been to challenge convention, disrupt categories, and deliver meaningful results. We are eager to ensure a powerful alliance that is anticipated to bring a myriad of benefits for our stakeholders,” said Joseph Nother, Designsensory Co-CEO.
Coaching The Brands
If you’re wondering where Designsensory comes into play, don’t worry, we have plenty of drills to coach both teams through the NIL field. Designsensory brings branding, advertising, and digital marketing expertise to the table. We’re helping athletes and brands navigate the evolving sports marketing landscape, positioning NIL Solutions as the premier collective consulting firm.
Our competitive advantage is applying industry knowledge to develop creative strategies that amplify brands’ robust capabilities. Our sports marketing agency, Spyre Sports Group, has become one of the top five collectives in the U.S.
Athlete Wins
Even seasoned college athletes can be rookies in the business field. With more opportunities and options to navigate than ever before, student-athletes are thrown into the world of PR, branding, finance and marketing. Our partnership will train them to secure deals, set trends, and explore new revenue streams like personalized merchandise and content creation. We’re empowering student-athletes to manage their image and negotiate on their own terms.
Brand Wins
As NIL is a fairly new concept, NIL collectives need support. Whether your collective is fresh to the scene or established and eager to grow, our partners will help make it happen. We connect brands with athletes who align with their values, creating authentic partnerships that boost ROI and brand recognition. Supporting student-athletes and elevating branding opportunities – it’s a winning strategy.
Conclusion
The innovative NIL space requires marketers, brands and student-athletes to make adjustments in our game plan, take advice from coaches and establish trust with our teammates. We hope this strategic partnership inspires you to not sit on the sidelines when it comes to sports marketing. Embrace new opportunities, take risks, and change the playbook. With the right team, you may even earn a few championship titles along the way. Connect with us to learn more about sports marketing and how we can help your team win! In the meantime, read more about 2023 sports entertainment trends from our research wizards over at Designsensory Intelligence.
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