Weâve come a long way from a spark of an idea in 2000. What started as a small crew with big ambition has grown into a full-force team pushing brands to think sharper, work smarter, and connect deeper.
This August, weâre celebrating 24 years of bold ideas, better outcomes, and the people who make both possible.
From industry wins to personal milestones, hereâs whatâs been fueling us lately:
Great work isnât the exception; itâs the expectation.
đđ¸âď¸ Eat Up
Over at the office, we had our fair share of hot dogs, martinis, and hot dog martinis (in that order).
But out of the office, Ryan and Lauren hit the Wall Street Journalâs Food Forum and had some dishes that might have outshone our hot dogs. Alongside their expanded palette, they brought back fresh takes on the future of the food and beverage category. Not just whatâs trending, but whatâs next. If you havenât read our 2025 Food & Beverage Trends Report, fix that. Youâll be smarter (and hungrier) for it.
Meanwhile, our team headed west to South Dakota, capturing golden-hour content with the Governorâs Office of Economic Development. Think cows and crops, ingenious operations, hardworking farmers and agriculturalists, and wide-open skiesâreal scenes that reflect the heart, soul, and grit of the state.
đđžđWoo-hoo-worthy Wins
The celebrations havenât stopped, and honestly, why should they?
Hunter Foster, our VP of Media, made it official and tied the knot. And Isabella Cornaby is up next!
Jessica Thompson is gearing up for baby #2 in September (future media strategist in the making?).
And if thatâs not enough to cheers to, how about these anniversary milestones:
Michael Pryfogle â 21 years
Hunter Foster â 10 years
Chris Wise â 8 years
Ryan Lee â 7 years
Barry Hylton â 6 years
Madelyn Cunningham â 6 years
Chelsea Penticuff â 4 years
Jessica Thompson â 4 years
Courtney Borgers â 4 years
Lindsay Jones â 2 years
Thatâs 73 combined years of talent, tenacity, and inside jokes we canât print here.
Weâre grateful for every single one of you.
đ Onward
If the last 24 years have taught us anything, itâs this: momentum matters. Weâre building brands that move peopleâand weâre just getting started.
Thanks for being part of the ride. Letâs make year 25 our boldest yet.
The digital landscape is a jungle. Businesses are constantly hunting for flexible, high-performance content platforms that play nice with modern development frameworks. And let’s be honest, getting those platforms to actually perform and integrate without becoming a black hole for your budget is the real challenge.
This is where Sitecore XM, particularly when paired with Sitecoreâs JavaScript Services (JSS) React in a headless setup, offers a powerful solution. It’s a scalable, decoupled architecture, perfectly suited for the demands of the modern cloud-first environment. While Sitecore boasts powerful capabilities, its full potential is only realized when implemented correctly. We’ve seen firsthand how teams can struggle with complex integrations, leading to budget overruns and underutilized features. A powerful platform should be an asset, not a resource drain.
A critical consideration right now is Sitecore’s product support lifecycle. For companies still operating on Sitecore 9.3, a vital deadline approaches: Extended Support ends on December 31, 2025. Beyond this date, your Sitecore instance will no longer receive essential security patches or bug fixes, introducing significant risks and increasing maintenance complexities. Upgrading to Sitecore XM 10.4 is therefore not just an enhancement; it’s a strategic imperative for maintaining security, optimizing performance, and accessing the latest features.
Designsensory specializes in transforming these digital challenges into real-world success. Our recent Sitecore upgrade for Bush’s Beans, migrating them from Sitecore 9.3 to 10.4, demonstrates our practical expertise. We streamlined existing services, removed unnecessary third-party functions, and optimized code for enhanced performance, achieving +2 React Versions, 400+ React Files Upgraded, and a remarkable +50% Page Size Reduction. This comprehensive rebuild was managed outside of production to minimize risk, ensuring a robust and modern Sitecore platform for future growth without disrupting live operations.
In light of upcoming support deadlines, we’ve compiled some frequently asked questions that clients often have about embracing this powerful solution:
Q: What is “headless” Sitecore, and why is it beneficial for my business?
A: Headless Sitecore separates the content management system (CMS) backend from the frontend presentation layer. Sitecore XM 10.4 fully supports this architecture through Sitecore Headless Services, allowing developers to use modern frameworks like React via Sitecore JSS. This decoupling offers significant advantages for businesses:
Agility and Speed: Backend and frontend teams can work independently and in parallel, drastically speeding up development cycles and time-to-market for new feature and campaigns.
Omnichannel Reach: Content can be retrieved flexibly through RESTful and GraphQL APIs, making it truly “write once, publish everywhere” â accessible for any channel or device (e.g., websites, mobile apps, IoT devices, smart displays).
Future-Proofing: By separating the presentation layer, your digital platform remains adaptable and resilient to changing technologies. You can swap out or upgrade your frontend framework without rebuilding your entire CMS.
Developer Empowerment: Developers can leverage popular, modern frameworks like. React and Next.js, using familiar tooling and workflows, which attracts top talent and boosts productivity.
Enhanced Performance: Headless architectures often lead to faster loading times and more dynamic user experiences, crucial for SEO and user engagement.
Q: Why is upgrading to Sitecore XM 10.4 particularly urgent for companies currently on Sitecore 9.3?
A: For companies still running Sitecore 9.3, the need to upgrade is immediate. Sitecore 9.3’s Extended Support ends on December 31, 2025. This is a critical deadline because, after this date, your Sitecore instance will no longer receive vital security patches or official bug fixes from Sitecore. Continuing to operate on an unsupported version carries significant risks:
Increased Security Vulnerabilities: Without official patches, your platform becomes a prime target for cyber threats.
Higher Maintenance Costs: Resolving issues without vendor support can become complex and expensive.
Compatibility Issues: Older versions may struggle with new browsers, operating systems, or third-party integrations.
Lack of Innovation: You’ll miss out on new features, performance improvements, and ongoing advancements in the Sitecore platform. Proactive migration to 10.4 ensures your digital investment remains secure, performs optimally, and can leverage all the latest advancements, well before your current version becomes a liability.
Q: How does deploying Sitecore XM headlessly on Microsoft Azure enhance scalability and performance for enterprises?
A: Deploying Sitecore XM headlessly on Microsoft Azure ensures enterprise websites and applications can scale effortlessly, handling even the most demanding traffic. Our experience shows how Azure complements Sitecore’s power:
Elastic Scalability: Azure App Services can quickly scale up or down automatically to meet fluctuating demands, ensuring your website or application performs optimally during peak traffic or sudden campaigns.
Global Reach & Speed: Services like Azure CDN (Content Delivery Network) and Front Door improve global load times by efficiently offloading static and cached content, delivering it from servers closest to your users worldwide.
Operational Efficiency & DevOps: Seamless integration with Azure DevOps pipelines and GitHub workflows enables automated code standards verification and continuous deployment of both frontend and backend environments, leading to more reliable and frequent updates.
Q: What tools does Sitecore 10.4 offer for streamlined local development and team collaboration?
A: Sitecore 10.4 provides robust, built-in tools that simplify onboarding and streamline workflows, making development more efficient and consistent for teams of all sizes:
Docker Containers: Developers can quickly spin up complete, isolated Sitecore XM environments locally using official Docker images. This dramatically reduces setup time and ensures consistency across different development and testing environments.
Sitecore Content Serialization (SCS): This critical feature allows teams to version and transport content and template items as part of their source code. This enables true DevOps practices and continuous integration/continuous deployment (CI/CD) pipelines, ensuring content consistency and version control alongside code. For Bush’s Beans, updating and reworking existing Sitecore serialization was a complex but vital “behind the scenes” effort that ensures consistency and version control.
Real-Time Content Access (JSS Connected Mode): Frontend developers can quickly preview production content by connecting to the Production Content Delivery Server without needing a full Sitecore installation. This also allows for efficient testing with various browsers and devices, including Apple hardware.
Rapid Prototyping: Components can be built and tested against actual data early in the development cycle, speeding up the design-to-delivery process. This was invaluable for projects like Bush’s Beans, enabling quick and confident iterations.
Q: While Sitecore is powerful, how do we ensure it doesn’t become a resource drain or overly complex?
A: This is precisely where our certified Sitecore guidance becomes invaluable. While Sitecore XM 10.4 in a headless configuration offers a future-ready content management solution, without the right expertise, teams can get bogged down by custom modules, fragile integrations, and unused features, diverting budget from progress. We simplify this complexity, ensuring powerful tools don’t overwhelm your team, optimizing costs by pruning unnecessary integrations and fine-tuning caching and image generation for tangible value. Our expertise smooths the developer experience through GitHub workflows and Sitecore Headless decoupling, while strategically navigating Azure DevOps for secure, scalable deployments, ultimately accelerating your Sitecore instance’s impact and making your brand impossible to ignore.
Ready to Elevate Your Digital Experience?
The digital landscape is evolving rapidly, and staying ahead means embracing powerful, flexible solutions like Sitecore XM 10.4 with React Headless. As the December 31, 2025, support deadline for Sitecore 9.3 looms, upgrading isn’t just an optionâit’s a strategic imperative for security, performance, and innovation.
At Designsensory, we don’t just implement technology; we transform digital challenges into real-world success, as demonstrated by our comprehensive Sitecore upgrade for Bush’s Beans. We help you unlock Sitecore’s full potential, ensuring your platform is an asset, not a drain on resources.
Is your Sitecore instance ready for the future? Don’t let unsupported versions or complex integrations hold you back. Reach out today for a strategic consultation on upgrading to Sitecore XM 10.4 and harnessing the power of headless architecture.
Speed takes the blame when tech projects derail. But speed isnât the problemâitâs rushing. Urgency has focus. Rushing doesnât. It skips strategy, cuts corners, and defers clarity like itâs optional.
Weâve seen what happens when deadlines drive the work: specs half-written, UX tacked on, teams scrambling. Maybe it ships. Then come the patches, the rework, the regret.
A fast launch feels goodâuntil the costs hit. Not up front. After. In trust. In performance. In momentum. We ran the numbers on what rushing really costs, because sometimes, you truly just need to see the facts.
Technical Debt from Rushed Builds
Shortcuts today become tech debt tomorrow. When teams rush development, they trade time for rework. According to Stripe, developers spend 42% of their weekâabout 17 hoursâon maintenance and tech debt. That adds up to $85âŻbillion in lost productivity each year (âtiny.cloud). Every hour fixing bugs is an hour not spent building something new. The cost isnât just in timeâitâs in lost innovation (tiny.cloud).
Maintenance costs add up fast. In 2023, research showed that teams spend about $306,000 a yearâor 5,500 developer hoursâcleaning up technical debt in a codebase with 1 million lines (âsonarsource.com). Left unresolved, that climbs to $1.5âŻmillion over five years (âsonarsource.com). The message is clear: the âinterestâ in rushed work compounds.
Quick fixes come with a heavy price. McKinsey reports companies spend 10â20% more on every new IT project just to patch around existing tech debt (âmckinsey.com) One company learned the hard way: years of rushing led to such tangled systems that a modernization effort ran $400âŻmillion over budget. They canceled 25% of planned improvementsâyet even after pouring in another $300âŻmillion, only half the updates were delivered two years later (âmckinsey.com).
Website Performance Pitfalls of Rushed Development
A site that lags loses users fast. When performance optimization gets skipped, load times drag and conversions drop. Studies show a 7% decline in conversions for every additional second of load time (âthrivemyway.com). In the first five seconds, each delay cuts conversions by about 4.4% (âthrivemyway.com) For an e-commerce site pulling in $100,000 a day, that one-second lag can mean $2.5âŻmillion in lost sales per year (outerboxdesign.com). Users wonât waitâtheyâll walk. And once theyâre gone, they rarely come back.
Performance isnât a nice-to-have; itâs a business imperative. Bounce rates increase by 32% when load time climbs from 1 to 3 secondsâand by 90% from 1 to 5 seconds (thrivemyway.com). Nearly half of users say they wonât revisit a site that loads poorly (outerboxdesign.com). Even a single second of delay drops customer satisfaction by 16% (outerboxdesign.com). Youâre now looking at lost loyalty, conversions, and long-term value. And since page speed directly impacts SEO, a slow site wonât just frustrate usersâitâll bury your visibility, too.
Compressed Timelines and Project Outcomes
âDeadline at all costsâ can backfire. When timelines compress, quality assurance is often the first to go. And the consequences can be catastrophic. Take Samsungâs Galaxy Note 7. In the rush to beat Apple to market, Samsung launched earlyâjust a month ahead of the iPhone (âtechtarget.com). Testing and quality control suffered. Exploding phones, a global recall, and over $3 billion in immediate lossesâplus an estimated $17 billion in long-term damage to the product line (âtechtarget.com). As one CIO put it: âRushing product development is less a tech issue and more a quality control issueâ (âtechtarget.com).
Speed without quality rarely wins. In a 2021 survey, 56% of IT leaders admitted their teams prioritize speed over quality (âtricentis.com). Nearly half believed that decision had cost them revenue. Bugs, crashes, and slow performance erode trust. If a product underdelivers, it misses the point entirely.
Deferred work becomes debtâand debt snowballs. Tight deadlines donât eliminate problems; they bury them. Anything unfinished gets pushed to the backlog, otherwise known as a âmountain of debtâ (smashingmagazine.com). The result? A system held together by quick fixes. Speeding up again only makes it worse. As one developer put it, âThe company canât pull over to fix the wheel because customers expect it to keep movingâ (smashingmagazine.com). When youâre always racing, you never get time to repair. And what starts as a shortcut becomes a slow bleed of breakdowns, rework, and rising costsâoften when you can least afford them.
Expert Insights on Speed vs. Quality Tradeoffs
Short-term speed can sabotage long-term growth. As software architect Mohit Kanwar puts it, âWhen we prioritize speed over quality and skip essential processes, we are merely borrowing time from the futureâ (âlinkedin.com). The hours saved now come back later.
This isnât just theory. Itâs a known pattern. TinyMCE warns that rushed development creates technical debt that eventually overtakes growth effortsâslowing progress and delaying releases (tiny.cloud). McKinsey calls technical debt the âsilent killerâ of modernizationâan anchor that drags harder the longer itâs ignored (mckinsey.com).
Choose Fast. Not Fragile.
Itâs clear: Quick-and-dirty builds donât save timeâthey borrow it. And youâll pay it back with interest. As engineers say: âThereâs never time to do it right, but always time to do it over.â
So letâs build with urgency, not chaos. Letâs launch with confidence, not cleanup crews. Because when itâs done right, fast and future-proof arenât oppositesâtheyâre inseparable.
At Designsensory, we move fast because we do the groundwork first. Strategy aligned. Assumptions tested. Performance designed from the start. Speed isnât our goalâitâs the byproduct of doing things right.
Stop confusing âdoneâ with âready.â Letâs build something that lasts. And letâs do it fastâthe right way.
New Palates, New Playbook: Decoding 2025’s F&B Rules.
The global food and beverage industry is undergoing a seismic shift. Consumer values are recalibrating, technology is reshaping every touchpoint, and the definition of “health” is expanding. If you’re still operating on yesterday’s assumptions, you’re missing the future.
Our research arm, Designsensory Intelligence, has meticulously analyzed the data. The result: a sharp, clear look at where food and beverage is headed next, so you can lead, not just react.
Key shifts we uncovered:
Consumer Trust is Brittle. Only 62% of consumers trust the U.S. food supply, down sharply from 70%. Transparency in labeling, safety protocols, and sourcing isn’t optional.
Fast Food Pricing is Breaking Perception. 47% price growth in the last decade has reshaped how consumers view quick serviceâ80% now see it as a luxury. Value menus are a strategic defense against churn.
Plant-Based Isn’t Niche. With an 11.5% CAGR through 2030, plant-based is now a structural shift, not a fad. This is about mass adoption, not vegan identity.
The takeaway: If your brand isn’t adapting to these fundamental shifts, you’re not just behindâyou’re getting left behind.
Want the full breakdown?
Download the full 2025 Food + Beverage Trends Report for deeper insights, sharper data, and smarter next steps to own the future of food.
If you want to know where the economy is headed, just open TikTok.
Or Instagram. Or YouTube. Or Facebook. Or X.
A (not so) quiet storm is building across social media. Youâve probably seen it: young Americans labeling everything from grocery prices to fast fashion knockoffs as a ârecession indicator.â Not in the CNBC sense, thereâs no talk of yield curves or Q3 projections. This is the crowdsourced, cultural version of a recession indicator.
Letâs be honest, these posts are oftentimes just cultural commentary, not macroeconomic forecasting. But brands canât afford to wait for official confirmation of a downturn. Perception is reality. If people feel like weâre in a recession, theyâll act accordingly and expect brands to respond.
So, how do people feel? Are these things (and more) all signs of an impending recession?
Welcome to the aesthetics of economic uncertainty.
Many people start the conversation by pointing to fashion. Hemline Theory, a long-standing idea that skirt lengths correlate with market health, predicted the drop. And sure enough, theyâre falling. Not just hemlines, but color and personal styles.
Trends like Clean Girl, Old Money, Trad Wife, Quiet Luxury, Office Fetish â and âBusiness Casual in the Clubâ â donât just reflect style shifts. They signal economic and cultural contraction. Conservatism, financial and aesthetic, is in.
Fast fashion knows this, and itâs playing along by mimicking luxury marketing while keeping product quality bargain-bin. Aesthetics of wealth, without the cost.
But how are consumers responding? By turning the middle class into the new aspirational class.
Capsule wardrobes. Natural hair. Earth-tone neutrals. Survivalâfinancially, emotionally, aestheticallyâhas been the trend. And thereâs plenty of content to prove it.
Eggs and a strawberry. The fridge is restocked.
Of course, people are also quick to point to food as proof of a recession.
In March 2025, The Ordinary, which is known for minimalist skincare and under-$10 serums, started selling eggs. Real ones. In-store. In Manhattan. Branded and shelved like moisturizer.
Why? Because egg prices were surging due to a bird flu outbreak. Some supermarkets were charging nearly $12 a dozen. The Ordinary undercut Trader Joeâs by $2 and made a bigger statement than any billboard: We understand inflation and weâre not pretending itâs business as usual.
Of course, itâs a stunt, and some called it tone-deaf. Others called it genius. Either way, it worked. When skincare brands start selling groceries, the line between product, politics, and performance completely blurs.
Back in February, one single strawberry was being sold for $20. At Erewhon, the California-based luxury grocer, naturally.
The Tochiotome strawberry is imported from Japan in a plastic jewelry box. Itâs fruit as fashion. A clout-chasing grocery item for people who eat aesthetics.
In a time when food insecurity is rising and grocery staples feel out of reach for many, Erewhon turned nourishment into a luxury good.
And people couldnât stop posting about it.
Letâs go even further back, back to 2020, and look at TikTokâs restock trend, an ASMR-driven frenzy of fridge organization, color-coded cereals, and curated abundance. Itâs calm. Itâs tidy. Itâs also deeply revealing.
As mentioned in a Vogue article, we fetishize control when life feels out of control. We perform stability through pantries when real security is slipping further away. This isnât just about being neat. Itâs a soft scream for order in a chaotic economy.
Coincidentally, this trend boomed during the last recession, and itâs sticking around.
Recession Pop: The Remix
Music is following suit, too. Just like the 2008 crash brought us Lady Gaga, Pitbull, and âJust Danceâ energy, 2025 has ushered in its own wave of similar music thatâs high-gloss, high-energy, deeply unserious, and totally necessary.
Itâs Recession Pop 2.0: Charli XCX, Chappell Roan, Sabrina Carpenter. Even dubstep is back. Because when reality sucks, escapism sells.
The FADER notes of the pattern: economic downturns trigger musical upticks in energy. Pop becomes refuge. Fun becomes protest.
But escapism isnât limited to music. Look at The Pitt â grounded, competent people trying to fix a broken system. Or Severance â the anti-capitalist fever dream. Or White Lotus â aspirational rot in paradise. This isnât mindless media. Itâs wish fulfillment and a coping mechanism rolled into one.
No Buy 2025 is the biggest signal yet.
No Buy 2025 started as a personal finance challenge: buy nothing but essentials for a year. But when it spreads to millions, it stops being a challenge and becomes a cultural alarm bell.
This isnât virtue signaling, itâs financial triage. Gen Z isnât just budgeting better. Theyâre opting out of a broken cycle. No more project pan. Now itâs full-on abstinence from anything non-essential.
When culture treats consumption itself as the enemy, the economy is already in peril. It just hasnât been officially labeled as such yet.
Value Signals Matter: If youâre premium, prove it. If youâre budget, own it. Middle-tier âmehâ is where brands fizzle.
Rethink Your Influencers: Consumers donât want gods. They want guides. Someone just one step ahead, not 10 stories up. Youâll see countless creators recapping their success to others with the advice to let their followers grow alongside them.
Make Restraint Look Good: Aesthetic frugality is in. Minimalist packaging. Transparent pricing. No-BS messaging. Make it feel like a choice, not a compromise.
Give People Control: Empowerment is everything. Whether itâs customizable bundles or smart DIYs, help people feel savvy, not sold to.
The bottom line? Culture knows what the numbers donât or wonât say. And right now, itâs not just reacting to the economy, itâs diagnosing it. So pay attention and listen up!
Accessibility overlays are everywhereâand theyâre failing silently.
As digital accessibility lawsuits climb, overlays promise an easy way out: slap on a widget, claim compliance, and move on. But the reality is murkier. These tools often add barriers instead of removing them. Worse, they give website owners a false sense of security while leaving users frustratedâand vulnerable to legal risk.
Letâs look beyond the sales pitch and break down what overlays actually do, what they donât, and why relying on them may cost more than they save.
What are accessibility overlays, and how do they work?
In this case, âoverlaysâ broadly refers to solutions that apply third-party code to the front end of your website to make improvements and change appearance and functionality. These solutions can also be referred to as plugins, widgets, or tools. Popular accessibility overlays include UserWay, AccessiBe, and AudioEye. These overlays typically allow users to change fonts, colors, text size, and similar aspects of the website, and they work by modifying the code on the page with JavaScript. Many of these solutions make claims that using them will make your website accessible without having to do any additional work, and some also claim to detect and proactively fix accessibility issues on websites using AI. Website owners often turn to these solutions as protection against accessibility lawsuits, especially since the number of lawsuits over digital accessibility has increased sharply over the last few years. In 2021 alone, the most prolific year for WCAG and web ADA-related lawsuits, there were a record 11,452 suits filed. The ease of filing these lawsuits makes it especially important to make sure that your digital experience meets the appropriate standards.
Do overlays make your website fully accessible?
Web Content Accessibility Guidelines, or WCAG, are the set of standards used to determine website accessibility. WCAG standards require visual accessibility, such as sufficient contrast for text, but also include extensive technical requirements so that websites are usable with assistive technology like screen readers. Overlays are unable to fix these background technical requirements because they donât address issues in the source code of the website.
Unfortunately, overlays can miss a lot of accessibility issues. Since they are just adding on to the existing code, they canât fix the underlying errors. They also canât fix inaccessible content.
Here are some examples of issues that overlays wonât help:
Missing or incorrectly coded content headings
Unclear or missing link text
Missing alt text on images
Form field errors, including missing labels, no indication for required fields, or unclear submit buttons
Missing audio or video captions or descriptions
Since overlays are automated solutions, they lack manual testing and remediation. It is estimated that automated tools are able to detect only about 30% of WCAG errors, so no matter what, many issues will be missed unless manual testing is done, which would make the overlay redundant. Many consider overlays to be a âband-aidâ solution only, while a company actively works to remediate errors across web properties.
These gaps can leave difficult barriers for users with disabilities to navigate. Because overlays are marketed as making your website accessible, website owners assume they no longer have issues, when in fact, these inefficient solutions are leaving them open to lawsuits. According to UsableNetâs 2023 Digital Accessibility Lawsuit Report, 30% of all digital accessibility lawsuits involved websites with overlays, a 60% increase for that year. UsableNetâs 2024 Year-End Report found that over 1,000 lawsuits were filed against websites using overlays. In some instances, just using the overlay could make a website an easy target for a lawsuit, as it is easy to find lists of websites using various accessibility widget solutions, and firms may use these lists to find targets.
The overlay vendors themselves are also open to lawsuits and complaints. On January 3rd, 2025, the FTC required AccessiBe to pay $1 million for deceptive claims that its AI product could make websites compliant with accessibility guidelines. According to the press release, AccessiBe âmisrepresented the ability of its AI-powered web accessibility tool to make any website compliant with the Web Content Accessibility Guidelines (WCAG) for people with disabilities.â This is likely to make websites using AccessiBe (and other overlays) even bigger targets, since this order specifically states that the overlays do NOT make websites compliant with WCAG.
Do disabled users use overlays?
Many disabled users actively block overlays because they can actually make it more difficult to navigate a website, especially when users already have preferred assistive technology. Overlays can fail to adapt to a userâs specific assistive technology, such as screen readers. Users relying on assistive technology already have their devices and browsers configured to their desired settings. In some cases, overlays override these settings and force them to use the overlay. A 2021 WebAIM survey found that 67% of users rated âoverlays, plugins, and widgets for accessibilityâ as not effective, and the percentage increased to 72% in users with disabilities.
What other impacts can overlays have on your website?
Overlays can impact the overall performance of your website. Since overlays and plugins are using additional scripts hosted on third-party servers, they can be slow to load, and you have no control over it. If an overlay is resource-intensive and slows your website speed, it will degrade the experience for all users, who are very unforgiving of slow websites. Not only that, but Google uses website speed as a ranking factor, so overlays could cause fewer visitors overall.
Accessibility overlays can also impact a websiteâs security. Allowing third-party vendors to inject code into your website carries inherent security risks. In addition, some vendors may set cookies to allow preferences to âfollowâ a user to different websites, or use other tracking capabilities to collect browsing data. According to Overlay Fact Sheet,
âOverlays that automatically enable certain settings, like those for screen reader or speech recognition users, do so by detecting when an assistive technology is running on the device. This exposes the fact that the person using the device at the time has a disability. In certain cases, like screen reader users where the majority are blind or have low vision, it exposes even more detail about the nature of their disability. Like age, ethnic background, or preferred gender, disability is sensitive personal information. It is not data that should be collected without the informed consent of the person it belongs to.â
Overlay Fact Sheet also found that typically, users did not opt-in and are unable to opt-out of being tracked, which creates risk for the website owner to be found in violation of GDPR and CCPA.
So, how do you actually make your website accessible?
The most efficient, effective way is to build accessibility in from the start. But even if a rebuild isnât on the table, youâre not stuck. Remediation is possibleâand necessary.
Our accessibility and UX experts at Designsensory can run a full manual audit to uncover the issues overlays miss, then guide your team with practical, maintainable solutions. We donât just scan and reportâwe train, test, and implement to ensure real compliance, not performative fixes.
Want to start today? Tools like WAVE by WebAIM and axe DevTools by Deque Systems can help you spot obvious issues in-browser, privately and securely. But remember: automated checks only go so far. Real accessibility requires human eyes and hands.
Weâve helped make everything from small tourism sites to enterprise health systems fully WCAG-compliantâand we can help you do the same.
If you’re ready to move beyond checkbox compliance and build something that actually works for everyone, get in touch. We’ll help you get it right.
If youâve scrolled LinkedIn lately, youâve noticed: AI isnât some freaky sci-fi future anymore. Itâs running in your inbox, your CRM, your Spotify queue. And brands arenât dipping toes inâtheyâre all in.
According to McKinsey, 78% of companies are using AI in at least one business function. Meanwhile, Big Tech is poised to drop over $320 billion on AI next year. Thatâs not a trend. Thatâs a business model shift. And a global-average 66% of leaders say they wouldnât even hire someone who wasnât proficient in using AI.
We use AI at DS, too, because it helps us move faster, test smarter, and scale what works. But speed is only valuable if youâre still steering.
The ethical risk isnât that AI makes things too easy; itâs that it makes the wrong things feel efficient. Replicated ideas. Misaligned messaging. Work that skips the hard thinking.
We donât use AI to skip steps. We use it to spend more time on the steps that matter.
I sat down with a few folks across our teams to get specific about the tools weâre using, the ones weâve scrapped, and how we keep the âsenseâ in Designsensory with firsthand answers from:
Jessica Thompson (Media Director)
Chris Cable (VP, Creative)
Stephan Zerambo (VP, Interactive)
Hunter Foster (VP, Media + Comms)
What AI tools do you and your team use directly?
Jessica âChatGPT. Some of our team uses it to reword clunky sentences or proof short blocks of copyâjust as a second set of eyes, not the lead author. Itâs helpful for making sure a paragraph holds up or flows the way we want.â
Chris âWe use a handful of tools to speed up concepting and kill busywork.â
ChatGPT / Gemini â For brainstorming, writing drafts, tone/voice calibration
DALL¡E / Midjourney â For early-stage visual concepts and moodboards
âRight now, weâre experimenting with Sora for video comps. Still unpredictable, but interesting.â
âThe throughline is speed. These tools help us skip the friction and get to the good stuff.â
Stephan âOn the interactive team, ChatGPTâs a go-to for dev help. Think: debugging, quick code stubs, âWhatâs causing this React hydration issue?â Copilot helps generate test cases, scaffold components, even translate data formats. Itâs not perfect, but it gets us 90% of the way, which saves a ton of time.â
Sentry flags bugs and suggests likely root causes
Gemini is creeping into Google Workspace for quick replies, summaries, and content blocks
Jasper + Grammarly help with quick content edits outside of dev
What tools have AI baked inâeven if you’re not prompting it directly?
Even if you’re not directly asking something like ChatGPT to write stuff, it turns out AI is way more mixed into our everyday tech than most people realize.
Jessica âMeta has AI that can auto-generate ad versions by swapping creative elements, but we donât use it much. We want more control.â
Chris âFigmaâs starting to roll out AI features like wireframe generation and copy suggestions. Havenât gone deep yet, but itâs promising. And Adobe Creative Suite is full of Firefly integrations now; itâs low-key making everything faster.â
Stephan âGA4 surfaces trends. WordPress and HubSpot suggest AI-powered content ideas. Figmaâs getting smarter. These invisible upgrades arenât game-changing individually, but theyâre stacking up to improve efficiency.â
Any tools you’re watching that could shift how your team works?
Jessica âCopy.ai could be huge for paid search. We need dozens of headlines and descriptions quickly. It could cut down manual writing time big time.â
Chris
Artlist.io for AI voiceoverâgreat when we need quick-turn video
Kaiber / Pika / Wonder Studio for faster motion design workflows
âWeâre watching Sora for campaign storyboarding, but itâs not there yet.â
Stephan
Maze / PlaybookUX: AI-powered user testing
ElevenLabs: Synthesized voice for accessibility prototypes
âSome tools are starting to make stack-aware dev suggestions, not just snippets. Thatâs big.â
Where does AI still fall short?
Jessica âIt canât own anything. Itâs helpful at the start or middle of a task, but itâs not built for the finish line.â
Chris âIt doesnât understand timing, taste, or tone. It canât feel the nuance in a brandâs voice. And clients arenât prompts, theyâre people. AI doesnât read the room.â
Stephan âAI outputs arenât production-ready. Code still needs validation. Brand still needs consistency. Strategy still needs a brain. We donât let tools do the work of thinking.â
Excitements and hesitations?
Jessica âExcited about how it could streamline media processes. Cautious about job impacts. Automation cuts steps, but it can also cut people.â
Chris âItâs a creative accelerator. Weâre faster, more personalized, and more experimental. But if everyone uses the same tools the same way, we risk sameness. Our edge comes from how we use it, not that we use it.â
Stephan âExcited to spend less time on repetitive dev work. Concerned about overtrusting outputs that âfeelâ right but arenât. And yes, weâre watching ethical concerns and data handling closely, especially in client work.â
Bonus: Hunter on AI in Social
Hunter Foster âSoraâs great for fast social content; it lets us skip steps without losing sharpness. Claid.ai handles visual placement with precision, and Premiere Proâs generative tools like Remix and Extend have totally changed how we edit. The AI built into Meta and Google Ads is powerful, but we use it selectively. We want to steer the strategy ourselves.â
What This Means for You
AI isnât here to replace us. Itâs here to pressure-test us. To force better questions, sharper thinking, and more responsible output.
We use AI to make the work faster, not cheaper. Smarter,not soulless. Itâs a tool, not a substitute. And we hold it to the same standard we hold ourselves: it has to serve the strategy, not distract from it.
The ethical line isnât whether you use AI. Itâs how. Are you chasing shortcuts? Or are you clearing space to go deeper?
At DS, weâre not just keeping pace. Weâre making sure every prompt, every output, and every idea still leads somewhere original.
If youâre figuring out where AI fits in your brandâs process, letâs talk about what better looks like.
Tired of the text on your reel clipping into Instagramâs UI? How about when you share multiple photos on Facebook and you can never get the preview just right? Oh, and donât get me started on cover photos across different devices. Each social media platform has its own nuances and specifications for image sizes and formats. And when youâre creating content for use on multiple platforms, itâs important to understand these specifications to ensure higher utility, less production time, and better social performance.
Safe zones are like designated VIP areas on social media platforms where your text, graphics, and other content can strut their stuff without getting cut off or overshadowed by pesky elements like share buttons or auto-cropped previews. These zones are as unique as the platforms themselves, varying across post types, platforms and devices.
In today’s competitive social scene, where your creative elements land can make or break their performance. Platforms like Facebook, Instagram, and TikTok have their own rulebooks for safe zones, ensuring a seamless user experience. But it’s not just about playing by the rules; it’s about optimizing your content for maximum impact.
By respecting these safe zones, you’re not just following trendsâyou’re creating content that captivates your audience’s attention, ensuring that their focus is squarely on your message. So, let’s dive into the creative placements on each platform and make sure your content is stealing the spotlight!
Facebook
Facebook is by far one of the most versatile platforms and supports various types of content, including images, videos, and text posts. Properly formatting images for Facebook is like giving your content a spa dayâit ensures they appear crystal clear and eye-catching in users’ feeds. And you know what that means? Increased engagement and brand visibility, baby! So, let’s make sure your Facebook game is strong and your content is popping off the screen!
Profile Photo
Aspect Ratio: 1:1 with circular safe zone
Minimum Image Size: 180 x 180 pixels
Recommended Image Size: 1080 x 1080 pixels
Actual size used depends on device and usage:
Desktop: 176 x 176
Smartphone: 196 x 196
Thumbnail: 32 x 32
Recommended File Type: JPG, PNG
The profile picture is located 16 pixels from the left and 176 pixels from the top of your cover photo (on desktop). This is important if you want to create an integrated profile picture/cover photo.
Safe Zone Note: When designing your cover photo, place all critical text and graphics in the central area of the image. The top and bottom will be cropped on mobile devices, and the sides will be cropped on desktop. The 1640 x 720 pixel size ensures that your image looks good on both.
Single Image:
There are 3 main photo ratios for Facebook photos:
Aspect Ratio:
Square: 1:1
Portrait: 4:5
Landscape: 1.91:1
Recommended Image Size:
Square: 1080 x 1080 pixels
Portrait: 1080 x 1350 pixels
Landscape: 1200 x 627 pixels
Maximum File Size: 8MB
Recommended File Type: JPG, PNG
Multiple Images:
The same specifications as single images apply for multiple images. However, each collection of photos shared on Facebook has a unique preview (and safe zone) dependant upon the aspect ratio of the images and the quantity.
Square Images:
One image: 1:1
Two images: Two 1:1 placed side-by-side
Three images: 2:1 on top of two 1:1
Four images: 1:1 in a grid
Five images: Two 1:1 images on top of three 1:1
Six or more images: The same as five images, but the bottom right photo has an overlay displaying the number of additional images.
Portrait Images:
One image: 4:5
Two images: Two 1:2 placed side-by-side
Three images: 2:1 left of two stacked 4:5
Four images: 2:1 left of three stacked 4:5
Five images: Two 1:1 images on top of, three 1:1
Six or more images: The same as five images, but the bottom right photo has an overlay displaying the number of additional images.
Landscape Images:
One image: 1.9:1
Two images: Two 1.9:1 images stacked
Three images: 3:2 on top of two 1.9:1 side-by-side
Four images: 3:2 on top of three 1:1 side-by-side
Five images: Two stacked 1:1 images left of three stacked 3:2
Six or more images: The same as five images, but the bottom right photo has an overlay displaying the number of additional images.
Note: There is an 80 photo limit on each post, but you can create and album to raise that maximum to 1,000.
Link Preview
When sharing a link post on Facebook, a photo will auto populate from the website. Create images for your web page that are at least 1200 x 630 pixels for the best display on high resolution devices.
Instagram
Thankfully, Instagram is similar to Facebook in relation to images, stories and reels. But here’s the magic: Instagram’s aesthetic game is on another level. Properly formatting images here isn’t just about getting it right; it’s about maintaining a feed that’s so cohesive and attractive that it’s like catnip for followers.
Why does this matter? Because a killer feed doesn’t just attract eyeballsâit keeps them glued, boosting your engagement and turning casual scrollers into loyal fans. So, let’s turn your Instagram feed into a work of art that’ll have everyone hitting that follow button!
Profile Picture
Recommended Aspect Ratio: 1:1 with circular safe zone
Recommended Image Size: 320 x 320 pixels, display: 110 x 110 pixels
Recommended File Type: JPG, PNG
Image Posts
Similar to Facebook, there are 3 main photo ratios for Instagram photos.
Aspect Ratio:
Square: 1:1
Portrait: 4:5
Landscape: 1.91:1
Recommended Image Size:
Square: 1080 x 1080 pixels
Portrait: 1080 x 1350 pixels
Landscape: 1080 x 566 pixels
Maximum File Size: 30MB
Recommended File Type: JPG, PNG
When posting a carousel with additional images, Instagram will auto-crop to a square or the first imageâs aspect ratio. Ensure all subsequent images have a consistent orientation to avoid awkward cropping.
Note: The iconic square profile grid has been replaced by a new, taller grid that previews all posts in a 3:4 aspect ratio. For this reason, the recommended size for all new content is the 4:5 portrait (1080 x 1350 px). While you can still upload 1:1 square or 1.91:1 landscape images, they will be center-cropped to fit the new 3:4 grid, which may affect their appearance. To ensure your content looks its best, always place critical text and visual elements within the center of the image to accommodate both the new grid and the feed view.
Reels:
Aspect Ratio:
Full-Screen: 9:16
Instagram Feed: 4:5 (slight punch-in)
Recommended Size: 1080 x 1920 pixels
Video Duration:
In-Platform: 15-90 seconds
With Scheduling Tools: 3 seconds – 15 minutes
Video Format: MP4 (recommended) or MOV
Maximum File Size: 650MB for videos less than 10 minutes
Additional Technical Specifications:
Reels should have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels
Pro Tip: Enable high-quality uploads in your Account settings
Stories:
Aspect Ratio: 9:16
Recommended Image/Video Size: 1080 x 1920 pixels
Maximum File Size:
Image: 30MB
Video: 4GB
Recommended File Type:
Image: JPG and PNG
Video: MP4 (recommended) or MOV
TikTok
When it comes to TikTok, the main event is, without a doubt, the videos. With its interface and platform size requirements similar to Instagram’s, TikTok is a playground for your creativity.
But here’s the deal: just like any good show, your videos need to stay within the safe zone. This ensures they look their best and grab attention in the fast-paced TikTok world. So, let’s make sure your TikTok videos are primed for the spotlight, ready to dazzle viewers and maybe even go viral!
Profile Picture
Aspect Ratio: 1:1 with circular safe zone
Minimum Image Size: 200 Ă 200 pixels
Recommended Image Size: 1000 x 1000 pixels
Recommended File Type: JPG, PNG
Videos/Photos
Aspect Ratio: 9:16
Recommended Size: 1080 x 1920
Max File Size:
72MB (Android users)
287.6MB (iOS users)
Note: Scheduling tools may allow up to 1GB
Recommended File Type:
Video: MP4 or MOV
Image: JPG, PNG
Video Length:
Up to 10 minutes recorded in-app
Notes: Scheduling tools may allow up to 60 minutes.
Frame Rate: 23-60 FPS
LinkedIn
The digital stage where professionals shine. On LinkedIn, visuals are your secret weapon for showcasing your brand, achievements and thinking in the best light possible.
Given LinkedIn’s high level of professionalism, it’s crucial to ensure that your images and graphics are not just high-quality but also properly formatted. Why? Because every pixel counts when you’re making a positive impression on potential clients, partners, employees or employers.
So, let’s make sure your LinkedIn game is strong, your visuals are top-notch and your professional brand is standing out for all the right reasons!
Profile Picture
Minimum Image Size: 268 x 268 pixels
Recommended Image Size: 1000 x 1000 pixels
Maximum File Size: 3MB
Recommended File Type: JPG, PNG
Cover Photo
Recommended Image Size: 1584 x 396 pixels
Maximum File Size: 3MB
Recommended File Type: JPG, PNG
Safe Zone Note: The left side of your cover photo will be covered by your profile picture. On mobile, 50% of your profile picture will overlap with the cover photo.
Single Image Posts
Aspect Ratio:
Square: 1:1
Portrait: 4:5
Landscape: 1.91:1
Recommended Image Size:
Square: 1080 x 1080 pixels
Portrait: 1080 x 1350 pixels
Landscape: 1200 x 627 pixels
Maximum File Size: 3MB
Recommended File Type: JPG, PNG
Multiple Image Posts
LinkedInâs Help Center outlines the following specifications for image posts featuring multiple images.
Images will render a max ratio of 4:5 and the post will have a greater visual emphasis on the first image.
The layout of these posts will depend on the height and orientation of the first image uploaded.
Posts with two images will appear side by side and will retain their aspect ratios.
When posts contain three or more images, the way they appear depends on the height and orientation of the first image.
You can add a max of 20 photos in a multi-photo post.
If the first image is square, it will be shown in the left column, with the other images stacked vertically to the right of the first image.
If the first image is a portrait, it will be shown in the left column, with the other images stacked vertically to the right of the first image.
If the first image is landscape, it will be shown at the top, with the other images displayed side-by-side below the first image.
X
On X, every character counts (unless youâre a Premium member, that is), but visuals can speak volumes.
X’s fast-paced, concise nature means that visuals are key to grabbing users’ attention in the blink of an eye. Properly formatted images on Twitter can make your posts stand out in the sea of posts, increasing the likelihood of reposts and engagement.
Profile Picture
Recommended Aspect Ratio: 1:1, 4:5 with circular safe zone
Recommended Image Size: 400 Ă 400 pixels
Maximum File Size: 5MB
Recommended File Type: JPG, PNG
Cover Photo
Recommended image size: 1500 x 500 pixels
Maximum file size: 5MB
Recommended File Type: JPG, PNG
Single Images
Aspect Ratio:
Square: 1:1
Portrait: 4:5
Landscape: 1.91:1
Recommended Image Size:
Square: 1080 x 1080 pixels
Portrait: 1080 x 1350 pixels
Landscape: 1200 x 627 pixels
Minimum Image Size: 600 x 335 pixels
Maximum Number of Images: 4
Maximum File Size: 8MB
Recommended File Type: JPG, PNG, GIF
Multiple Images
Similar to Facebook and LinkedIn, it can be tricky to remember how each image will be previewed in various quantity combinations and, if you want a holistic view without scrollers needing to click in, what those exact previews are.
Two Images: 7:8 side-by-side
Three Images: 7:8 image left of two 7:4 stacked
Four Images: 2:1 gridâ¨
To Sum It Up
In the world of social media, the way you format your images is more than just a pretty pictureâit’s a strategic move to ensure your content gets noticed and resonates with your audience. By understanding and following these specifications, you can boost your social media presence and make your content shine in the vast digital landscape.
Thereâs something so wonderfully disruptive about the age-old idiom âa fly in the soup.â
Why? Itâs not just simply because the meal is ruined. No⌠Itâs the story. Itâs the moment. And while every other bowl vanishes in conformity, our soup makes a scene. In a world of polished perfection, it reminds us that something unexpected can still happen.
Brands, take note.Conflict isnât a catastrophe. Itâs the beginning of a story.
These days, audiences are not seeking polish. We donât care about purpose. Give us presence.
In an age of overstimulated scrolling, attention isnât just a commodityâitâs the whole damn economy. Being seen, remembered, talked about⌠thatâs the mission. Thatâs the quest.
Because here’s the truth: your audience owes you nothing. No loyalty. No eyeballs. No clicks. If your message doesnât arrest their dopamine-depleted brains in under two seconds, it doesnât matter how noble your purpose is or how sustainable your packaging may be.
We live in the golden age of distraction. TikTok chefs pull more viewers than broadcast networks. Cartoon mascots trend harder than Oscar winners. And somewhere, a man livestreaming clipping his toenails has a bigger audience than the entirety of your last campaign.
To be ignored is the default. To be memorable is divine.
To truly ascendâto become what weâll call a branding godâyou have to be more than visible. You have to be irresistible.
But most gods are boring.
The God of Strategy, a rigid deity, all metrics and no mood. The Goddess of Synergy, humming softly in corporate sans serif. The Sacred Duo of Budget Spreadsheet and ROI, whispering from behind the legal table. A divine yawn.
Keep your day job, Odin. Nobody gives eye contact to Hermes. I donât want to be Apollo. I want to be Loki.
The trickster. The chaos agent. The one who tosses the fly into the soup, then waits to see who screams and who laughs. Because that, dear reader, is what gets remembered. Thatâs what gets shared.
Everything Is Entertainment
In 1985, ABC, CBS, and NBC had a 70% share of TV viewership. Today, thatâs barely 30%. The top MrBeast video makes SNL look like a high school talent show. A Duolingo owl flirts with Dua Lipa on TikTok and hijacks Super Bowl conversations.
This isnât about being âfun.â Itâs about being entertaining. There’s a difference.
A fun brand might drop a meme now and then. But⌠An entertaining brand creates culture. It shows up as a character, builds worlds, tells stories that ripple outward across platforms and group chats.
The data backs this up. According to the Entertainment Index, the top 30 most entertaining brands on earth arenât just viralâtheyâre profitable. 67% reported double-digit growth. Nearly all of them saw revenue increases. Not because theyâre âcool,â not because they âcaught a trendy vibeâ ⌠but because they understood something most brands have forgotten:
There are no categories anymore. No industry lines. Just the great screaming maw of culture devouring content 24/7. And brands? Theyâre snacks.
Most of you are in denial. You think youâre building brands. Youâre not. Youâre auditioning. In a multi-billion-dollar talent show with a million distracted judges. And they swipe with impunity.
Duolingo doesnât have a brand. It has a sentient, slightly unhinged owl with a TikTok problem. Liquid Death sells canned water⌠Canned water! But, by the gods, these storytellers have become the face of disruptive, entertaining marketing.
Characters. Narratives. Universes. Not logos. But⌠mythologies.
Every touchpoint is another page in the story. Every merch drop, another prop in the play. Every comment section, another line of dialogue in an ongoing improv performance.
And these stories donât require love. They require attention. The data showed that the top brands didnât even score highest in trust or memory. They scored in humor, social shareability, shock, and character.
In other words: Stop trying to be liked. Start being watched.
Hire the Freaks, Find the Fire
You canât create this kind of fire with stock assets and a whiteboard.
To be entertaining, you need un-standard talent. Bartenders. Dungeon Masters. People who juggle for fun. YouTubers. Failed comedians (this one hits close to home lol!). Creatives whoâve lived inside the feedback loop of an audienceâs attention, not just watched a webinar about it.
And increasingly, brands are letting them lead. Doritos gave the Super Bowl keys to a couple of unknown content creators and got one of the best-performing chip ads in seven years. Duolingoâs TikTok reign was architected by a fresh-out-of-college Gen Zâer who turned a green owl into a national icon.
Entertainment doesnât start with strategy. It starts with guts.
The Gospel of In-House Hollywood
And now, the good news.
Some of us have seen the light. And weâre building churchesânot for conversion, but for creation. We call it: In-House Hollywood.
Designsensory doesnât have departments. We have writersâ rooms. Our briefs donât read like project charters. They read like pilots. Series arcs. Plot twists. Our productions donât feel like adsâthey feel like episodes. Like sketch comedy. Like something youâd actually watch on purpose.
We donât pitch âdeliverables.â We preach the gospel of earned attention.
The brands that embrace this model are the ones turning marketing from background noise into bingeable narratives. Theyâre not buying space in culture. Theyâre making it. Owning it. Becoming it.
Because when you treat every campaign like a cold open, every product like a prop, and every post like a punchlineâthe audience comes back. They subscribe. They share the sermon.
So yes, be the fly in the soup, the pickle in the punchbowl, the sock in the salad. Be the thing people remember, even if it unsettles the palate. Be weird. Be risky. Be wildly, wonderfully entertaining.
Because in this pantheon of branding gods, safe is dead. And the trickster is king.