September at Designsensory: DS TV

Wow. It’s been a few months since we have sent out an update, but we promise it’s for good reason. We’ve signed on new projects, finished up the redesign of our office and celebrated many special moments with our growing team. Read on to find out where we’ve been and what’s been keeping us.

Designsensory TV

Bristol Motor Speedway

Created to promote the Food City 500—the cornerstone event of the Spring race weekend at Bristol Motor Speedway and highlight of the Monster Energy NASCAR Cup Series schedule—these spots focus on one key piece of messaging: This is what you live for. Your boring day job? Forget it. That’s not you. These are the moments that you really live for. Alongside the video spots, we designed a full run of social and display ad creative based on intense research. Check out the playlist of the 12 different spots created for the Food City 500 campaign.

Zoo Knoxville

Setting the tone and creative direction for Zoo Knoxville in 2018, we partnered with Knoxville-based animation and VFX company Elastic Pictures to reimagine the Zoo’s newest attractions. Opened earlier this year, Langur Landing and Gibbon Trails simply howled to become a bright, colorful and animated environment—much like the exhibits’ spirited, carefree residents.

Tennessee Reconnect

Did you know you can get free college tuition today at a community or technical college? That’s right, Tennesseans who missed out on getting a college degree can receive support from the state to finish their degree, or start for the first time, through the Tennessee Reconnect program. Designsensory supported the program by providing a marketing strategy, producing video and placing programmatic and social ads to generate awareness among the multiple target audiences. The program exceeded all expectations in year one, accruing more than 31,000 applications—exceeding the initial goal of 8,000 to 10,000.

Nassios & McLaughlin

When winning your case is the most important thing, how could these lawyers have time for anything else? Commercials included. These fourth wall breaking, “outtake” spots for Knoxville injury attorneys Nassios & McLaughlin feature the firm’s new branding and push to a campaign-specific landing page, both created in house.

Other Designsensory projects you can see by flipping on the television include the launch of our long-form documentary series Remastered, which aired on RFD-TV and can be found on YouTube. And we’re also in production on the fifth season of Tennessee Valley Uncharted—it’s shaping up to be our best yet.

Our Biggest Team To-Date

Now take a deep breathe and welcome a few new members. If you haven’t already heard, Designsensory’s successful acquisition of Knoxville design agency Best Behavior Creative Club brought us two new senior-level creatives: Chris McAdoo, Creative Director, and Courtney Hendricks, Art Director.

Among our many new faces, we’ve brought on Ryan Lee, Brand Strategist, to shore up marketing and business development efforts. In the last few months, we’ve also brought on a senior designer, Katie Marshall. Adam Wigren, Producer, joins the team as well, alongside Brad Carpenter, Account Manager.

Lastly, congrats to Lindsay Miller who dropped the “associate” layer of her title to become creative director—as well as Tuyen Ho, who is now art director. Oh, and also Caroline Beach, recently our account team intern, is now a project coordinator. Catie Jaffe also joins us as a media intern and pushes our total head count to 43.

Whew.

Where In The World We’ve Been

A few new websites have launched since we last spoke, and here are the latest: Blount County Industry, Chamber, Partnership and Tourism; Thompson Island Outward Bound; BrightRidge; Safe Tech; and a few more coming up soon. But for now, click around and enjoy these bright and shiny new websites.

We’ve kicked off our rebrand and website redesign project for The Island in Pigeon Forge—stay tuned as we roll out fun, new things with this amazing brand. Equally as big, we are creating a new name, brand identity and website for South Carolina Innovation Hub. Alumni Hall also comes to Designsensory for help with integrated marketing, and we couldn’t be more thrilled to fuel sports fans. Last but not least, we’re excited to continue partnering with Bristol Motor Speedway, engaging race fans and sports lovers all across the Southeast.

We’re also thrilled to have been named a Webby Award honoree, taken home a national Silver American Advertising Award for our work with the Knoxville Entrepreneur Center, and received two Telly Awards for our tourism video work with the Augusta CVB.

Honestly, there’s so much more. It’s been too long. For those of you who have hung in there, I’ve enjoyed this one-sided chat but, seriously, let’s catch up, y’all.