‘Twas the night before Christmas, with no clients calling.
Not a creative was stirring, not a programmer coding.
DS Basecamp and Freckle were logged with care,
In hopes that client billings soon would be there.
Kelly was sure projects were placed to bed.
While visions of ADDYs danced in DSers’ heads.
And, Joseph and Brandon, with all DSers out the door,
Had just left the office–Bah, humbug, clients, no more!
When out of the corner office, there arose such a clatter,
We all turned our heads to see what was the matter.
Away to the door, Paula flew like a flash,
“There’s a new client coming in with loads of cash!”
The moon on the hood of his Benz did show,
This client means business. Let’s go, go, go.
When, what to our wondering eyes did appear,
But a client giving us work . . . no spec to fear.
He delivered a creative brief, so in-depth, yet quick,
We knew in a moment the work would stick.
More rapid than eagles, his demands they came,
As he whistled and shouted each of our names.
Now Joseph and Brandon, Lindsay and Stephan,
Sarah and Ian, Kelly and Anne,
Josh L. and Josh V., two Susans, two Michaels
Paula, Alison, Erin and Matt.
Get to your desks and out of the hall!
Now, design away, write copy and code away, all.
As ideas that during brainstorms take flight,
DSers met with no obstacle tonight.
So, to the keyboards as a team we flew.
With heads full of graphics and coding too.
And, then, in a twinkling, was had an “Aha”!
The writing and drawing of a creative ta-dah.
The client drew in his head and was turning around.
Down the hallway, the bigwig came with a bound.
The creative, how it twinkled, the copy how merry!
The little IA was drawn up like a bow,
And the nav of the site was as clean as fresh snow.
His review of the work, he held tight in his teeth.
While DSers encircled his head like a wreath.
He handed broad praise, and little negativity.
He shook when he said, “I love DS creativity.”
“Products will jump right off the old shelf,”
He laughed when he saw the design, in spite of himself.
A wink of his eye and a twist of his head,
Soon told DSers we had nothing to dread.
The client, he spoke not a word, but went straight to the work.
Said, “It’s spectacular,” then turned with a jerk.
And, laying his finger aside the pen,
Signed an approval for creative to send.
He sprang to his car and whistled, “It’s done!”
And, away DSers flew, with corrections not one.
But, I heard him exclaim, ere he drove into the night,
“Merry Christmas to all, Designsensory is out of sight!”
