Designsensory Takes Home 23 Awards at the 2015 ADDYs

Updated: February 29, 2016

At the 51st annual American Advertising Awards® Show and Gala, Designsensory had a historic year. For the first time ever, DS took home Best of Show and wracked up numerous Gold ADDYs.

On Saturday, February 27th, a handful of DSers took a trip to the Crowne Plaza downtown for a night of celebrating the wonderful creative work that comes out of Knoxville. The professional organization nailed the theme of the evening, “The ADDYs Strike Back”, an homage to the Star Wars series with multiple cosplayers, a stellar opening video and a fantastic themed presentation to name just a few.

Here’s a complete list of how Designsensory placed:

• Best of Show and Gold — Campaign: STEM Scouts – National Launch
• Judge’s Choice and Gold — Campaign: STEM Scouts – Social Media
• Best of Online/Interactive and Gold — Website: STEM Scouts
• Gold — Campaign: Goodwill – Vintage Show & Sale
• Gold — Campaign: Tennessee Department of Economic and Community Development – Memphis Regional Megasite
• Gold — Guidebook: Tennessee Fund
• Gold — Holiday Card & Client Gift: Designsensory
• Gold — Poster: Rock the Cradle
• Gold — Symbol and Brand Identity System: Roane Alliance
• Gold — Website: Designsensory
• Gold — Website: Outward Bound
• Silver — Badge / Icon System: STEM Scouts
• Silver — Brand and Campaign Identity: YWCA GameChangers
• Silver — Brochure: Perceptics Corporation
• Silver — Campaign: Tennessee Tech – Undergraduate Admissions
• Silver — Campaign: UT Institute of Agriculture – mAGicMoments
• Silver — Digital Commercial: Memphis Regional Megasite
• Silver — Poster: Tennessee Uncharted
• Silver —Website: Perceptics Corporation
• Silver — Website: Wilson, Arkansas
• Bronze — Corporate Identity: Appalachian Electric Cooperative
• Bronze — Website: City of Tupelo
• Bronze — Website: Historic Tennessee Theatre

We’re also proud of Graphic Designers Brayan Zavala and Sam Bendriem who won the Best of Show student award for their work prior to graduation in May and December 2015, respectively. The two were able to snag multiple gold and silver student awards between them.

The Knoxville ADDY Awards is the first tier of the three-tiered National ADDY Awards, the advertising industry’s largest recognition of creative excellence. Founded in 1959, the American Advertising Federation of Knoxville is a professional organization that promotes excellence and awareness of advertising in the greater Knoxville area.