Overview
Please note: Designsensory will never contact you from anything other than a designsensory.com email address. If you are unsure of any communications regarding this position, or employment at Designsensory, please contact [email protected].
The Data Analyst will report directly to the Vice President, Insights & Strategy and is responsible for managing the planning, execution, evaluation and effective communication of data-driven, digital results and insights. This includes the development and implementation of holistic, cross-channel measurement and reporting plans.
Job Responsibilities
- Develop and execute cross channel media measurement and testing plans (including all media/social/PR/web)
- Ensure appropriate analytics integration into agency production processes
- Interpret media marketing data and analyze its effects on KPIs and ROI
- Deliver analyses in concise and consistent platforms (e.g., dashboards)
- Present results in a simple, easy to understand style
- Collaborate internally ensuring the analyses are integrated and focused
Tasks
Qualifications
- 4+ years of working with analysis of digital media channels in a business environment; prior experience working in an ad agency is a plus
- Solid knowledge of Marketing and Digital Marketing
- Solid knowledge of Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
- Working knowledge of dashboard reporting platforms
- In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
- SQL knowledge or experience with database administration a plus
- An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
- Ability to collaborate with cross-functional teams and make recommendations
- Experience in presenting analyses to both small and large groups (internal and external)
- Bachelor’s in Marketing or Analytics and focused, relevant work experience
Compensation
Salary Range: $65,000 – $85,000
Apply Today
"*" indicates required fields