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A Hall of Fame Year at the 2017 American Advertising Awards Award 🏆

A Hall of Fame Year at the 2017 American Advertising Awards

Updated: February 27, 2017

For most, February signals a number of noteworthy events: Valentine’s Day, the Super Bowl or even Mardis Gras. But to us, the month means one of our favorite celebrations is near—the American Advertising Awards. The opportunity to gather with industry peers and enjoy the best creative work our city has to offer is why February 25th is capitalized, circled and starred on our calendar.

The awards are held each year by the Knoxville chapter of the American Advertising Federation with winning work becoming eligible for district competitions. Those district winners then advance to the national competition. While we’ll always have those aspirations, what’s most important to us is supporting our local chapter. Just ask Sarah Loebner, AAF Knoxville president and account manager here at Designsensory.

Each year, when submission time rolls around, we’re sure to choose a mix of projects that represents as many members of our staff’s tireless work as we can. That way, we can all enjoy an evening at the Crowne Plaza Downtown in high spirits and afterwards, win or lose, hit the town together.

After it was all said and done, this year became one of the most memorable in recent years. Last year marked our agency’s first Best of Show award, and this year saw Designsensory Founder and Executive Creative Director Joseph Nother receive an induction into the AAF Knoxville Hall of Fame. The induction marks the second of our team, as our Director of Strategy Josh Loebner also received the prestigious honor in 2015.

We’re proud to have received 11 Gold awards—an encouraging fact, as it was the most received by any entrant—as well as a few nods for Best Of and Judge’s Choice. Our sister agency Popfizz had an exceptional year, so help us congratulate them on their accomplishments and a year of excellent work.

Without further delay, here’s a rundown on everything Designsensory and Popfizz won for the 2017 American Advertising Awards:

Designsensory

Best Of

Judge’s Choice

Gold

Silver

  • East Tennessee Human Resources Agency – Brand System
  • Tennessee Wesleyan – Branding
  • Tennessee Wesleyan – Website
  • University of Tennessee Extension – Be More Website
  • University of Tennessee – Membership Guide
  • Visit Augusta – 2016 Annual Report
  • Visit Wilson, AR  – 2016 Tourism Book
  • YWCA Knoxville – GameChangers Print and Video System
  • Zoo Knoxville – Annual Pass Social Media Campaign

Bronze

  • Apple Barn – Packaging
  • Knoxville TVA Employees Credit Union – General Brand Collateral
  • Knoxville TVA Employees Credit Union – Video and Print Campaign

 

Popfizz

Gold

  • Scripps Network – HGTV Happy Social Videos
  • Southeastern Anglers – Promotional Video
  • TNECD – Mastered in Tennessee Anthem Video
  • YWCA Knoxville – GameChangers PSA Video

Silver

  • Cityview – Top Chefs Photography
  • The Scout Guide – Knoxville Scout Guide Photography 
  • TNECD – Mastered in Tennessee Teaser
  • TNECD – “Hands” Photography Campaign
  • TNECD – “The Working Man” Photography Campaign
  • TWRA – Tennessee Uncharted “On The Fly” Teaser

Bronze

  • Cityview – Abby Ham Portrait
  • Knoxville TVA Employees Credit Union – “I Will Never” Video Campaign
  • Webb School of Knoxville – Lookbook Photography
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