And with that, the 2024 season has come to a close.
We wrapped up this year in true DS style—with our annual present swap and office closure to celebrate the holidays, putting a bow on a few big projects and plenty of coffee.
2024 is a year we’re going to look back on fondly. From new websites to creative campaigns, we tackled every challenge and delivered results we’re proud to share.
Client Services kept the momentum strong with our partners, Interactive pushed boundaries with groundbreaking website launches and each team played a crucial role in shaping our success. Our Creative team delivered stunning designs and stories that resonated with audiences, the Media team ensured campaigns ran seamlessly and Research uncovered insights that fueled impactful strategies.
All that to say: thank you to our team for an amazing year and to our clients for choosing us as your partner—now and in 2025!
Together, we’ve made this year one to remember.
That’s That (DS) Espresso
Who doesn’t love a bit of caffeine-fueled chaos?
Around the office, coffee has taken center stage. Thanks to Abby Webb—our wonderful PM and resident barista—we’re going from the Keurig (we still love you) to full-on coffee shop vibes as she whips up espresso and lattes at some morning meetups. Pair that with Stephen Zerambo’s pancake skills, and it’s safe to say our breakfast game is unmatched at the moment.
The latte love grew so strong this year, that we even welcomed a new “team member” to the mix: Breville (Brevy?), our espresso machine. A personality hire through and through, Breville has quickly become a morale-boosting favorite among the DS crew.
But coffee wasn’t just fueling our mornings, it was also brewing on the client side. This year, we helped Goodson Brothers Coffee launch its e-commerce platform and social media presence. Need a caffeine fix for 2025? Stock up and stay tuned for way more caffeinated antics on their TikTok.
3…2…1… New Websites
Speaking of beans, over the last two years, our tech team poured more than 1,000 hours into crafting the Bush’s Beans Foodservice website. Colby Johnson, Courtney Borgers and Michael Pryfogle delivered a robust platform loaded with recipes and resources for schools and restaurants—a go-to for all things food service.
We also took Zoo Knoxville’s digital experience to the next level. The new website brings a touch of the wild to the web, their vibrant new site highlights conservation efforts and attractions while making ticketing a breeze. A sleek design and interactive map make it easy for visitors to plan their zoo adventures. Read more about how we approached the redesign.
Want to fly in to visit the zoo? Well, McGhee Tyson Airport’s new website has also taken flight. The sleek new website includes a parking capacity feature to help travelers see real-time availability alongside all the other key features like an airport map and departures and arrivals. It’s a smooth takeoff for an even smoother travel experience.
Or perhaps you want to See Rock City on a visit to Tennessee. We also upgraded this iconic destination’s website with a design that’s as memorable as the views from Lover’s Leap. This beloved destination now has a refreshed digital home that’s as iconic as its views, complete with a sprinkle of gnome-filled charm and user-friendly features.
A Few More Plane Rides
Our team has spent the end of the year all over in Q4.
The team headed to Los Angeles for a screening of Let Them Be Naked at DOC LA and brought home a big win, Best Environmental Film!
On the East Coast, we partnered with Regal to host events at their New York Times Square location and produced a new episode of Prop Shop. This special episode highlighted epic prop builds for Gladiator 2 and Wicked. And yes, we’re all still holding space for the lyrics of Defying Gravity.
Over in South Dakota, our visit to Mount Rushmore was the perfect backdrop for connecting with the South Dakota Governor’s Office of Economic Development team. Wherever the work takes us, we always make the most of the journey.
Closer to home, the social team got into the holiday spirit in Murfreesboro, capturing festive seasonal content for Visit Rutherford.
Team Updates
As always, our team is the heart of everything we do, and this quarter brought plenty of reasons to celebrate. Our Marketing Coordinator, Lindsay Jones, got engaged, and we couldn’t be happier for her. Meanwhile, Technical Developer and coding extraordinaire Chris Talbert marked five years with the team—a milestone highlighting his incredible contributions and dedication.
Raise a toast to anniversaries across the agency:
- Chris Cable, VP Creative, 11 Years
- Kate Ambos, VP Client Services, 7 Years
- Chris Talbert, Technical Developer, 5 Years
- Ilana Stark, Social Media Specialist, 3 Years
- Bonnie Adams, Influencer and Experiential Manager, 2 Years
- Jacqueline Juneau, Graphic Designer, 2 Years
As we wrap up 2024, we’re grateful for the milestones we’ve achieved and excited for what’s ahead. Here’s to more great work in 2025!
