“It always seems impossible until it's done.” —Nelson Mandela

Avatar Chris Cable, Senior Copywriter

From creative storytelling to strategic decision-making, Chris uses his skills to create and inspire advertising pieces that compel.

A storyteller with a knack for detail, Chris focuses on the Big Idea and its heart—the message. He makes sure that amid the fast-paced world of marketing, your brand is not lost or forgotten. You’ll catch him building brands, brainstorming campaigns, refining strategy, scripting and art directing for production and bringing creative content to life across various channels for integrated campaigns—from print, digital and beyond.

Inspired by the likes of old-school advertisers like Ogilvy, and modern creative thinkers like Droga, Chris’ conceptual power has brought award-winning campaigns to life for Zoo Knoxville; Augusta Convention & Visitors Bureau; Bristol Motor Speedway; TNECD; McMinnville, Tennessee; Knoxville TVA Employees Credit Union; Smart Trips and others.

Chris holds a B.A. from the University of Tennessee in english, technical communication—and has experience in screenwriting and fiction. His future plans include creative direction, long-form series work, style consultancy and continuing meaningful storytelling. He enjoys searching for that aha! moment during any random moment of life.

Outside of work—although there isn’t such a thing for him—you’ll find Chris behind the camera lens telling a visual story, consulting on style and home interior, sketching, picking his guitar, trying new foods and spending time with his spouse, family and friends.

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