The Summer Buzz: What’s New at DS

🎂🥳✨ 24 Years In. Still Hungry.

We’ve come a long way from a spark of an idea in 2000. What started as a small crew with big ambition has grown into a full-force team pushing brands to think sharper, work smarter, and connect deeper.

This August, we’re celebrating 24 years of bold ideas, better outcomes, and the people who make both possible.

From industry wins to personal milestones, here’s what’s been fueling us lately:

🏆🎥🎙️ Big Wins, Big Moments.

Year 23 ended on a high note. We brought home a National Silver Addy for our out-of-home installation with Regal in Times Square and snagged a Webby People’s Voice Award with Jaymee Sire for Food Network Obsessed.

Great work isn’t the exception; it’s the expectation.

🌭🍸✈️ Eat Up

Over at the office, we had our fair share of hot dogs, martinis, and hot dog martinis (in that order). 

But out of the office, Ryan and Lauren hit the Wall Street Journal’s Food Forum and had some dishes that might have outshone our hot dogs. Alongside their expanded palette, they brought back fresh takes on the future of the food and beverage category. Not just what’s trending, but what’s next. If you haven’t read our 2025 Food & Beverage Trends Report, fix that. You’ll be smarter (and hungrier) for it.

Meanwhile, our team headed west to South Dakota, capturing golden-hour content with the Governor’s Office of Economic Development. Think cows and crops, ingenious operations, hardworking farmers and agriculturalists, and wide-open skies—real scenes that reflect the heart, soul, and grit of the state.

🎉🍾🎈Woo-hoo-worthy Wins

The celebrations haven’t stopped, and honestly, why should they?

Hunter Foster, our VP of Media, made it official and tied the knot. And Isabella Cornaby is up next!

Jessica Thompson is gearing up for baby #2 in September (future media strategist in the making?).

And if that’s not enough to cheers to, how about these anniversary milestones:

• Michael Pryfogle — 21 years
• Hunter Foster — 10 years
• Chris Wise — 8 years
• Ryan Lee — 7 years
• Barry Hylton — 6 years
• Madelyn Cunningham — 6 years
• Chelsea Penticuff — 4 years
• Jessica Thompson — 4 years
• Courtney Borgers — 4 years
• Lindsay Jones — 2 years

That’s 73 combined years of talent, tenacity, and inside jokes we can’t print here.

We’re grateful for every single one of you.

🚀 Onward

If the last 24 years have taught us anything, it’s this: momentum matters. We’re building brands that move people—and we’re just getting started.

Thanks for being part of the ride. Let’s make year 25 our boldest yet.