Final Addy Results are Golden

Though this news is a little late making it to our blog, I am happy to report we had a stellar showing at this year’s Addy Awards. As I mentioned in an earlier post, we went 5 for 5 entries to awards. We were happy to get that notice but ecstatic when the results were finally revealed. Your favorite (I hope) design and tech peeps walked away with 3 gold, 1 silver and 1 bronze.

• Tennessee Vacation Seasonal Sites – GOLD
• Hunter Museum of American Art – GOLD
• Designsensory Website – GOLD
• Designsensory Stationery System and Identity – SILVER
• Lifesaver Luau (Secret Safe Place of East TN) – BRONZE

Respectfully, I would disagree with their awarding of the Bronze to Lifesaver Luau. The design team worked incredibly hard on that campaign in particular. It featured time-consuming hand drawn visual elements across all pieces and the campaign worked very well from a conceptual and results standpoint. In particular, Mark S. and our then-intern, Sara N. did a wonderful job. Bronze is nothing to scoff at but you guys were golden in my book.

Anyway, this isn’t the end of the road for the Addys. The gold-awarded projects move on to regional competition, so keep your fingers crossed! Thank you to everyone who showered us with kind words. It is much appreciated.