DS Digest: Join The Club
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DS Digest: Join The Club
2025, look alive.
We’ve begun the year with a full rebrand, new additions to the team and some great cocktails in even better company — and we’re just getting started.
👋 Rolling Out the Welcome Wagon
We kicked off the year with two wonderful additions to the team: Lauren Schuster and Miranda Hammaker.
Lauren joins the agency as our new Senior Director of Client Growth, bringing more than 20 years of experience in integrated advertising, branding, go-to-market strategy, and business development. She’s already making waves with her sharp thinking, deep industry knowledge, and commitment to driving bold, measurable results for our clients. Reach out to her to learn more, or connect with her on LinkedIn.
Miranda stepped into the role of Media Analyst and has quickly become an asset to the media team. She’s brought focus, curiosity, and a sharp eye for data, helping us refine how we plan, place, and measure media across campaigns. We’re excited to have both of them on board as we charge into Q2. Fold in our new programmatic partner, The Goodway Group, and our media team is headed in excited new directions.
📸 Previously on Designsensory…
Big claps for Jenna, the undisputed champion of the 2024 DS Fantasy Football League. Her victory was hard-fought, trash-talked and well-deserved. Consider the crown claimed.
In other internal news: Cocktail Club is officially official again. While the gatherings never really stopped, we’ve finally branded the vibe. Major shoutout to Erik for the fresh visual identity, Abby for keeping the espresso brewing for our martinis and Ryan for shaking like a seasoned speakeasy pro.
If you’ve somehow missed our rebrand, let’s fix that. Beyond the new spark, we’re talking fresh merch, slick new headshots playfully shot on a refurbished, vintage medium format camera (a Mamiya RB67 for those in the know) —brought back to life by none other than Michael Pryfogle—and subtle design details that make a big impact.
Hunter, who took the headshots, is still in his film photography era, which is all fun and games until you’re locked in a pose for three minutes while he “meters the light.” (Just kidding. Kind of.) Oh, and if his name pops up in your inbox, hit him with a congrats—he’s getting married next month!
And hey, if you like fantasy football, craft cocktails, and pushing creative boundaries, we’re hiring. Come join the chaos.
🛫 Conference SZN
It’s conference season, so if you’re looking for Brad, don’t. He’s probably at an airport. Or setting up a booth. Or schmoozing. He’s so good at that last one.
First stop: ISC West in Vegas, where we joined forces with the South Dakota Governor’s Office of Economic Development to spotlight the state’s powerhouse cybersecurity operations. While there, the team couldn’t resist swinging by CinemaCon because, let’s be honest, you can’t keep any of us away from the movies.
We also teamed up with our friends at Arrowmont for NCECA, the big annual ceramic arts conference. We helped amplify their incredible workshops and programming through a new booth design, giving clay its well-deserved moment in the spotlight.
📲 Add to the Listening Queue
Need a new podcast? Good news, we’ve got three.
Launched by our Director of Branded and Original Content, Madelyn Cunningham. It’s a behind-the-scenes dive into the chaos and craft of reality TV, featuring creators, casting directors, and showrunners who make the he-did-not-just-say-that magic happen. Whether you binge Survivor or just want to know how the sausage gets made (sometimes literally), this one’s for you.
It’s 15 seasons strong and nominated for another People’s Voice Webby. Go give it a vote, then binge a few episodes while you’re at it.
It’s wrapping its third season in Big Orange fashion. If you haven’t tuned in yet, now’s the time to get caught up with your favorite Vols.
📍 New Billboards Near You
We’re officially live with our latest paid media campaign for Covenant Health. With these strategic placements, this one’s built to be seen—and it is. If you’ve spotted a Covenent Health billboard while scooting through traffic on your way home, yep, that’s us. We’re driving awareness, impact, and a whole lot of impressions.
Apparently, we’ve got a serious case of wanderlust at DS. This spring, it’s a full-on world tour for our team: cross-country drives that’ll test your Spotify playlists, hikes in Patagonia that’ll test your lung capacity, a honeymoon in Japan that’ll test your chopstick skills, and… Disney.
Because balance, right? Back here in Knoxville, though, we’re taking all that inspiration—the sights, the sounds, the jet lag—and channeling it into whatever crazy, creative thing comes next.
